Cost management to be key focus: AirAsia Group CEO
Undeterred by expensive fuel and limited infrastructure, AirAsia Group CEO Tony Fernandes believes that the airline’s effective cost management strategy will allow AirAsia India to succeed, even if “the rest of the Indian aviation industry has so far failed to deliver”.
According to Mr. Fernandes, the airline’s Indian venture will start “more aggressively than any of the company’s previous ventures”, with operations starting hopefully before the end of this year. “We want to stimulate the market while charging as low as we can go, even if that means initially avoiding pricier airports like Mumbai and Delhi. We need less fat everywhere, we will charge for extra baggage, and not go in for decisions like code share agreements which just add to the fat,” he said, while addressing reporters here on Saturday.
“If people say the market is shrinking, that’s because other players aren’t doing it right. Being low cost is in our DNA… other Indian players gave up too quickly. The key for us is in our discipline and focus. India still hasn’t seen a true low-cost carrier, even Deccan got the cost management wrong,” he added.
AirAsia India will initially start its operations with three aircraft, all Airbus, and plans on adding one plane every month. A large part of the airline’s strategy in India, according to Mr. Fernandes, will rest on the ability of the Indian market to adapt to AirAsia’s low-cost ways.
Dismissing suggestions that the project was delayed by the government, he asserted that AirAsia India’s entry came at “the perfect time.”
Airasia, Airasia
Jun 30 2013, 05:29 PM
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