Toshiba not throwing the tower after all some might think its a fire sale offer but think again . Consider this as Toshiba's retaliation on BD's $500mil Warner hijack . Toshiba has officially reduced the MRSP prices of its HD DVD players as follows

http://www.bhphotovideo.com/c/shop/12836/P...VD_Players.html

bhphotos.com ships to malaysia

ah ha, bhphotos.com further drops the prices for their HD DVD player

HD A3 = $119 (RM445+RM358 courier = RM803) at RM3.3 currency exchange rate
HD A30 = $149
HD A35 = $225



Now all i have to do is to wait for the new prices to reflect on bhphotos.com

Toshiba Deploys New HD DVD Marketing Initiatives Based on Strong Fourth Quarter Unit Sales

Mass Market Acceptance Confirms that HD DVD is the Consumer's Choice for
Next Generation High Def Entertainment

WAYNE, N.J., Jan. 14 /PRNewswire/ -- Toshiba America Consumer Products,
L.L.C. ("Toshiba") today announced that it is stepping up its successful
marketing campaign for HD DVD as it experienced record-breaking unit sales
in the fourth quarter of 2007. Major initiatives, including joint
advertising campaigns with studios and extended pricing strategies will
begin in mid- January and are designed to spotlight the superior benefits
of HD DVD as well as the benefits HD DVD brings to a consumer's current DVD
library by upconverting standard DVDs via the HDMI™ output to near high
definition picture quality.

As Toshiba achieved the #1 sales volume in the next generation DVD
category with an approximately 50 percent market share in 2007, HD DVD is
proven to be the format of choice for consumers. Coupled with an 80 percent
plus market share of all next generation DVD equipped notebooks for the 4th
quarter 2007, the HD DVD format has already paved the way to a high
definition digital AV solution by eliminating the boundaries between the
consumer's living room and on the go.

HD DVD not only creates the ultimate high definition entertainment
experience, leveraging all of the promise of the format such as superior
audio/video performance, Web-enabled network capabilities and advanced
interactive features - it also has a high-level of compatibility with DVD.
With DVD upconversion via the HDMI output, HD DVD players instantly make a
movie lover's existing DVD library look better than ever.

"HD DVD is the best way to watch movies in high definition," said Jodi
Sally, Vice President of Marketing, Toshiba's Digital A/V Group. "Our HD
DVD players not only play back approximately 800 HD DVD titles available
worldwide and deliver an entirely new level of entertainment but also
enhance the picture quality to near high definition on legacy DVD titles by
all studios. In short, we added high def to DVD which already is the de
facto standard format created and approved by the DVD Forum that consists
of more than two hundred companies."

New Marketing Strategy for Mass Market Adoption

Taking the holiday season sales based on promotional prices into full
consideration, these new manufacturer's suggested retail prices (MSRP) are
designed to meet the potential demand for HD DVD players in the U.S.
market. Effective on January 13, 2008 the MSRP of the entry-model HD-A3
will be $149.99, the HD-A30, with 1080p output, $199.99, and the high-end
HD-A35, $299.99.

"While price is one of the consideration elements for the early
adopter, it is a deal-breaker for the mainstream consumer," said Yoshi
Uchiyama, Group Vice President Digital A/V Group. "Consumer sales this
holiday season have proven that the consumer awareness of the HD DVD format
has been elevated and pricing is the most critical determinant in
consumers' purchase decision of the next generation HD DVD technology. The
value HD DVD provides to the consumer simply cannot be ignored."

Extended Advertising Campaign

Toshiba plans to execute an extended advertising campaign that will
further enhance consumer awareness of the benefits of HD DVD and drive
sales to retail among potential consumers. Advertising strategies will
include television, print and online media channels. Toshiba will also work
with its dealers and studio partners on joint marketing and promotional
initiatives to promote HD DVD. Current promotions include "The Perfect HD
Offer" - a mail-in offer allowing consumers to select five HD DVD titles
for free from a selection of 15 with the purchase of any Toshiba HD DVD
player.

Consistent Viewing Experience and More

With advanced interactivity and Web-enabled network capabilities built
into every HD DVD player through a dedicated Ethernet port as mandated by
the specifications approved by the DVD Forum, Toshiba delivers on the
promise of a consistent entertainment experience through firmware updates
as studios launch new applications. HD DVD allows studios to flex their
creative muscle in ways never before seen. The latest of these new
experiences is online streaming. Now, when consumers connect their HD DVD
player to the Internet, they can stream new content or trailers, as
available, directly from a movie studio's server.

Universal Home Video, Paramount Pictures and DreamWorks Animation SKG
have reported that an average of 30 percent of HD DVD owners have accessed
Web- enabled network features and continue to do so regularly.

Ongoing Customer Commitment

In order to ensure that its customers will receive complete
satisfaction from their new players, Toshiba introduced the "HD DVD
Concierge" earlier this month. Consumers can now call 1-888-MY HDDVD
(1-888-694-3383) for answers to general questions about HD DVD, for
operational assistance or for assistance with various promotions.

About Toshiba HD DVD Players

With the HD DVD format, select HD DVD players allow consumers to
experience true high def 1080p for extraordinary resolution that matches
the latest state of the art 1080p HDTVs. These same players display images
at 24 frames per second, the same frame rate used by directors when using
film to create motion pictures, for a smoother, more film-like, viewing
experience.

Important Notes:

HD DVD with high-definition content required for HD viewing. Up-
conversion of DVD content will result in near HD picture quality. Viewing
high-definition content and up-converting DVD content may require an HDCP
capable DVI or HDMI input on your display device. 1080p capable display
required for viewing content in 1080p. Firmware update may be required for
some interactive features depending on content, which may also require an
always-on broadband internet connection. Some features may require
additional bandwidth. To take advantage of web-enabled network content,
installing the latest firmware (ver.2.4 for HD DVD player models HD-XA1,
HD-A1, and HD-D1; ver.2.7 for HD-XA2, HD-A2, HD-A2W, HD-D2, HD-A2C, and
HD-A20; and ver.1.3 for HD-A35, HD-A30, and HD-A3) is required. Web-enabled
network features require an always on broadband connection along with
specific movie titles that include this form of content. For 24p output,
content that was created in 1080p/24 frames/sec is required. Viewing 24p
output requires an HD display capable of accepting a 1080p/24Hz signal. Use
of REGZA Link, which is a feature based on HDMI-CEC, requires an HDMI-CEC
compatible display device. Depending on the specifications of your TV, some
or all REGZA Link functions may not work even if your TV is HDMI-CEC
compatible. Dolby(R) Digital Plus, Dolby(R) TrueHD and DTS(R) support for
up to 5.1 channels (DTS HD(R) support for DTS(R) core only). MP3/WMA audio
files not supported. HDMI audio output requires connection to a PCM capable
device. Because HD DVD is a new format that makes use of new technologies,
certain disc, digital connection and other compatibility and/or performance
issues are possible. This may, in rare cases, include disc freezing while
accessing certain disc features or functions, or certain parts of the disc
not playing back or operating as fully intended. ISome features subject to delayed
availability. While every effort has been made at the time of publication
to ensure the accuracy of the information provided herein, product
specifications, configurations, system/component/options availability are
all subject to change without notice.

About Toshiba America Consumer Products, L.L.C.

Toshiba America Consumer Products, L.L.C. is owned by Toshiba America,
Inc., a subsidiary of Toshiba Corporation, a world leader in high
technology products with subsidiaries worldwide. Toshiba is a pioneer in HD
DVD, DVD and DVD Recorder technology and a leading manufacturer of a full
line of home entertainment products, including flat panel TV, combination
products and portable devices. Toshiba America Consumer Products, L.L.C. is
headquartered in Wayne, New Jersey. For additional information, please
visit.

This post has been edited by g5sim: Feb 19 2008, 05:58 PM

wow .... 129 or 149 wow ???
but both also nice price ~ !!! look like we can have HD-DVD soon liao ~ hooray ~

depend on movie titles...

This post has been edited by justone: Jan 14 2008, 11:04 PM

soli soli - corrected $149 lah

I'll grab the A35 when the price dropped to USD199...maybe as an upconversion DVD player ....

wah lau ehhhhh. they really trowing the price.

Oh no. HD DVD made such a big boo boo. I highly doubt, slashing the price will bring them victory. Bluray also have a cheap player wut, the PS3. Everything being equal, HD DVD will still end up the loser. Big time.

i just waitng more bogo to come hahaha

yes, i will grab it too. hope someone will bulking this.

as upscaling DVD player ok la.. hehe!

remember to budget money to buy HD-DVD discs...

Now wait for the HD-DVD camp to slash the price of HD-DVD titles as well, then followed by price reduction for Blu-ray titles in retaliation . All out war !!!.

When Toshiba HD-DVD players are cheap enough, can buy both HD-DVD player and PS3 and enjoy best of both worlds .

This post has been edited by Ngto: Jan 15 2008, 10:30 AM

looking forward to that and hope not too long waiting ahhwhwhh

yawwnnn.....

I don't mind price war with blu-rays, get get more BOGO titles again then.. hehe!

anyway, with more HD-DVD standalone players sold before christmas period compared to Blu-ray standalone players (red boys say don't count PS3 sales mah) and still lose to blu-ray movie sales every week in 2007, makes one wonder, if many of these cheapo HD-DVD player owners actually afford to buy HD-dvd discs or not?

most of my fried who own ps3 relocate their buget to bd as not many games in ps3 for now.

ah ha. the new prices are reflected at bhphotos.com NOW. they ship to Malaysia

http://www.bhphotovideo.com/c/shop/12836/P...VD_Players.html

finally.......

---

Added on January 16, 2008, 11:37 amA3 and 30 wats the main difference? both can decode DTS hdma internally?

This post has been edited by rx330: Jan 16 2008, 11:37 AM

so? rx u buying?

send to spore only rm 770 ler... sony upscaler aredi cost 499....
somemore no tax.... but i wan macbook air so much....and i dunno why i wan a hd dvd player for... cheap?

lust for HD movies, but at the same time dosent care which side winning