QUOTE(andrekua2 @ Feb 4 2023, 08:29 AM)
More like Samsung dumping the market with lots of phones to create hype and jealousy.
Android consumers usually wait and see when the high end device drop price at the end of their cycle. Now it is a different game. Samsung inflated the price to skyhigh RM6,199 (take S23U for example). Now, instead of waiting for price drop, Samsung baits you with discounts to give up on your old phone. It doesnt matter if it's the phone you are using or not. The main thing is to get your brain thinking 'what a good bargain'.
Hence RM6,199 plus free upgrade to 512GB, taking RM500 off. Plus the trade in offer, another RM600 off. To top it all off, add another RM200 pre-order discount. That still havent taking into account of RM400 accessories that came with 30% off discount. All in all, you are looking at almost RM1800 worth of discount. When the phone finally reached it EOL cycle, Samsung discounted 25% (for example) and you still end up with RM4.6k price after 1 year. By doing all this mega hoo haa, Samsung finally managed to stabilize the selling price of their smartphone between RM4.6k ~ 4.9k for most of the year.
Bingo!
With all the discounts offered as "Pre-Order" Promo, the promo is actually free charger and free over-priced casing in the end....

p/s : RED color re-stocked!
The 512GB promo is actually "RM5,899" for last year's 512GB S22 Ultra...

However, this year around, SME "upgrades" the pre-order promo with RM600 Guaranteed Trade-in and RM200 Early Interest e-Vs. Also, 1.8% Shopback cashback and Samsung Pay Reward points redemption/grants...
All in all, it's still lower grand total payment compared to last year's S22 pre-order ... hopefully next year's S24 Ultra pre-order will not be as good as this year pre-order ... else, all of us will hara-kiri....LOL....
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Hypothesis:
S2
4 Ultra 512GB = RM6,499
This post has been edited by azhar75: Feb 4 2023, 02:04 PM