QUOTE(EnergyAnalyst @ Feb 27 2019, 04:14 PM)
I am just curious if this is something that Mazda will follow suit in Malaysia, may be not almost up to bimmer's pricing but 17-22% price up
Mazda 3 must be damn good to make Mazda asking such premium pricing from its predecessor.
For local market mindset, as long as not BMW/Audi/Mercedes, all else not considered premium brand = not worth to pay the premium.
The mazda 6 is the most telling history. When initially launched, the pricing is a slight premium, but the competitors offering weren't attractive, so buyers willing to pay. But after that, when new models/refreshes comes in, the mazda6's sales slowed down pretty much (from what i observed in my area, other places could be opposite of what i'm observing). The facelift did add quite some added "premium-ness", but still ain't moving much.
And to add salt to injury, the market trend is now on the craze of SUVs. If the new platform applied starting from the cx5, then maybe got hope that people can still find some attraction. But on the sedan, it will be really really hard.
Mazda may want to play the market between normal mainline brands and premium market. Could be a smart move, but i'm not optimistic it can turn out well in our market. But toyota also start playing with this space starting with the chr and the new camry, so eventually the market may get used to it.
QUOTE(ayamxxx @ Feb 27 2019, 04:16 PM)
hopefully bermaz will not cut many features just to get low price in our market
Low feature = lower pricing = better take up