QUOTE(pokemon @ Jul 22 2024, 10:28 PM)
In short, Assthrow cannot get substantial sponsorship to get 4K Olympics channels because assthrow should have negotiated with Dentsu much earlier on the 4K broadcast rights and was so "positive" they could succeed. So that stupid fan club with assthrow insiders revealed the olympics direction early of the year. Everything is not at assthrow side now. ADEX had been reducing and it is clearly evidenced with the recent EURO 2024 match where there was hardly any sponsorship compared to EPL.
Astro used to offer Tokyo 2020 Olympics in 4K UHD, but that was back in 2021. And then on 2023, news broke out about the rights holder Dentsu regarding corruption charges https://www.theguardian.com/world/2023/feb/...rigging-scandal
Then today, Dentsu themselves don't offer 4K UHD broadcasts anymore? Until Taiwan appears to have a new agreement with Olympics directly, to provide some 4K UHD coverage and some other exclusive stuffs, which is assumably to cost much more expensive.
In my opinion, even if Astro would to bypass Dentsu and deal directly with International Olympics Committee (IOC) which appears similar like what Taiwan is doing, I don't think they will get enough return of investment (ROI) for doing that, cuz I see the hype for Olympics in Malaysia isn't as popular as EPL or FIFA... Maybe they think it is not worth doing so, and would rather put more focus on local football like MFL? 🤷♂️
And plus, if I'm not mistaken, Unifi TV is the first one to announce that they will offer complete coverage of the Olympics, and ALL channels will be made for FREE, even to non-subscribers.
This is a good thing for consumers, as this left Astro with no choice, but to offer the same to all Astro customers instead of putting it on a paywall of Sports Pack like what they've been doing in the past.
Anyway, it's a shame that we won't be getting 4K UHD broadcasts for the Olympics this time.
Hopefully things will change on the next upcoming 2028 Summer Olympics in Los Angeles, where the rights holder will be Infront Sports as awarded by the IOC, which takes over Dentsu's role.
https://www.sportspromedia.com/news/olympic...rights-infront/
ADEX had been reducing and it is clearly evidenced with the recent EURO 2024 match where there was hardly any sponsorship compared to EPL.
I think it's because SPOTV holds the exclusive rights for Malaysia & Singapore, so advertisers must go through SPOTV if they want their ads to be shown on SPOTV Stadia channels.
This post has been edited by joshhd: Jul 22 2024, 11:25 PM
Jul 22 2024, 11:24 PM

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