thanks for the news.
bringing the produces online can actually help the farmers get a better price rather than getting squeezed by middleman.
exporting and going online are several ways to get a much better price for their blood and sweat.
which part of temerloh you went for your jackfruit quest ??? what is so special about it ? do share bro
More interesting News to share.
Maybe we can emulate this here
Japan: Farm-fresh produce delivery goes online
A growing number of consumers are purchasing fresh vegetables and fruit online directly from farmers.
Ayako Kakumoto, 36, a company employee from Tokyo’s Toshima Ward, began ordering vegetables six months ago on the My Farmer website operated by Tokyo-based mobile phone content developer Cybird Co. “I started shopping on the site as I became conscious of where vegetables are grown following the (March 2011) Great East Japan Earthquake,” Kakumoto said.
The earthquake and tsunami triggered the crisis at the Fukushima No. 1 nuclear plant, fueling fears of radiation contamination in food.
Kakumoto said she likes the vegetables she purchases from the site, explaining that the green peppers, for example, “are very thick and taste the way I believe peppers should taste.”
Cybird launched the service in 2010 and has attracted about 12,000 members, mainly women in the Tokyo metropolitan area, according to the company. On the site, members can purchase vegetables and fruit produced by around 60 farmers from Hokkaido to Okinawa. Less than 10 percent of the members order products on a regular basis under the “private farmer” system, according to Cybird.
The company runs a vegetable market in Tokyo’s Shibuya Ward every month that brings together its contract farmers. “We wanted to create a system that allows consumers to feel safe about purchasing vegetables from specific farmers,” said Rikiyoshi Yoshida, who founded the service. The site posts pictures of the farmers along with explanations about where and how the vegetables and fruit are grown.
The operators can deliver fresh produce to consumers at reasonable prices as sourcing directly from producers allows them to cut delivery times and costs.
Source: japantimes.co.jp
Publication date: 10/21/2013