for me I see the business can work as they scale up

-good locations that they've selected got lots of traffic, can command premium over pasar malam milk tea (but not too much, their prices from rm6++ is still considered 'affordable')

-more shops = more brand visibility and more visits from customers. This builds a habit to buy from Chatime - once ppl bought it once, then more likely to buy in the future. If everything goes well, they'll be like the Mcdonalds of milk tea

You see pasar malam in shopping mall and hipster area ka?
Chatime tea may not be the best but it's marketing strategy is good.
At least compare chatime with gong cha ,etc,la.
Bodo like shit.But mobody stopping you from going pasar malam to buy bubble tea.

Yes, correct.
Location.They're everywhere and visible in high traffic areas.

agreed! More chatty time plz.

I would say, I was wondering if Chatime may consider if going for a market penetration strategy would be more effective considering its product does not feature any premium value add over competing products easily available in other places for example pasar malams, competing chains and even sole proprietor businesses, and a strategy based solely on geographic distribution invites competition...

...but you wouldn't understand.

Its ok, please continue paying high price for the same product
Thanks for making the economy go round
Don't let me stop your consumerism

Gongcha > Chatime

Why don't they open 200 Gongchas instead? I want Gongcha everywhere instead of Chatime.

u just answer it for us... Chatime> Gongcha

Market penetration?
What is there to penetrate Mr.smart wannabe Kl boy.
EVERYONE knows bout chatime.
Tell me,what is there to penetrate?your shit hole?
Maintaining customer loyalty would be a better idea.

Lowering the price?Why would they do that?The product is aimed at middle to upper class,youngters/hipsters.They can afford it.Low price means fake products/tea made from powder.This mindset has been stuck in consumers' mind whereby "cheap things not good" and certainly is not the direction chatime wants to go.

Stop being a smartass when you know peanut butter bout it la boy.

Gong Cha name doesn't sound mainstream like Chatime.
Their logo etc.

agree! agree!

nah, u say 7.50 for teh ais wif pearls affordable? im not gonna buy chatime anymore after i drank it ytd, it was 4.90 to 5.90 years back, but nw its gone more expensive, i just cannot accept paying 7.50 for a cup or teh ais

nex time i felt like want to drink something, i will just go mamak tapau teh ais instead

Tell Brian Loo to penetrate his shithole too.

Better still, penetrate your own shithole, faggot.

This post has been edited by KLboy92: Aug 19 2016, 12:17 PM

I feel the same

gongcha tastes better but is so hard to find

Lol at stupid Malaysians who fall easily to marketing ...

Premium konon

yeah like i ordered earl grey milk tea and taste like normal milk tea. ingat i bodoh.

What you trying to say? I have no understanding at all. Or you don't understanding me at all?

Drink more Gongcha please.

After drinking from other brands, Chatime taste becomes meh

What he meant was opening more stores at new and ulu places to be more accesible for more people to buy them.
Not your market penetration cheap price strategy where people buy tea with cheaper price or buy1 free 1.
You cant afford them you go buy pasar malam 1 lo.And then you console yourself they are better than chatime cause you cant afford them.
Totally understandable.

its franchise rite?

bait new investor/investment lor

Gongcha >chatime