chatime sucks.....
only drink once in my life time..
the bubble KILLS.

but the CEO quite lengzai la

This post has been edited by SadSoul: Aug 19 2016, 04:13 AM

comparing chatime and pasar malam

You see pasar malam in shopping mall and hipster area ka?
Chatime tea may not be the best but it's marketing strategy is good.
At least compare chatime with gong cha ,etc,la.
Bodo like shit.But mobody stopping you from going pasar malam to buy bubble tea.

Yes, correct.
Location.They're everywhere and visible in high traffic areas.

Market penetration?
What is there to penetrate Mr.smart wannabe Kl boy.
EVERYONE knows bout chatime.
Tell me,what is there to penetrate?your shit hole?
Maintaining customer loyalty would be a better idea.

Lowering the price?Why would they do that?The product is aimed at middle to upper class,youngters/hipsters.They can afford it.Low price means fake products/tea made from powder.This mindset has been stuck in consumers' mind whereby "cheap things not good" and certainly is not the direction chatime wants to go.

Stop being a smartass when you know peanut butter bout it la boy.

What he meant was opening more stores at new and ulu places to be more accesible for more people to buy them.
Not your market penetration cheap price strategy where people buy tea with cheaper price or buy1 free 1.
You cant afford them you go buy pasar malam 1 lo.And then you console yourself they are better than chatime cause you cant afford them.
Totally understandable.

Gongcha >chatime