for me I see the business can work as they scale up

-good locations that they've selected got lots of traffic, can command premium over pasar malam milk tea (but not too much, their prices from rm6++ is still considered 'affordable')

-more shops = more brand visibility and more visits from customers. This builds a habit to buy from Chatime - once ppl bought it once, then more likely to buy in the future. If everything goes well, they'll be like the Mcdonalds of milk tea

I feel the same

gongcha tastes better but is so hard to find