They can monopolize if they bring the price down (they literally are already lol), but I somehow think that Chatime is more of a premium type of bubble tea brand. And their marketing strategy its quite good, some more they keep on updating with new flavours that only available for a particular time.

Even the llaollao and the gindaco shops, those are pricey as hell but people would still queue and eat it.

MooCow and Tutti Fruitti existed years back (many has closed down), now llaollao comes up and 2-3 times more pricey than the existing froyo shops, but people would actually choose that over the existing ones lol

Malaysian always choose the more expensive ones somehow. Our disposable income got so high? 

malaysia mentality, tokyo cream pie also can sell rm7+ each, i happen to have one in HK, taste way better and then when i'm back i buy the tokyo cream pie, i can't taste the cheese!

but Gongcha its not as wide as Chatime I supposed?

I don't see if theres any difference between both of them. Cause I only drink once a year lol

Market penetration?
What is there to penetrate Mr.smart wannabe Kl boy.
EVERYONE knows bout chatime.
Tell me,what is there to penetrate?your shit hole?
Maintaining customer loyalty would be a better idea.

Lowering the price?Why would they do that?The product is aimed at middle to upper class,youngters/hipsters.They can afford it.Low price means fake products/tea made from powder.This mindset has been stuck in consumers' mind whereby "cheap things not good" and certainly is not the direction chatime wants to go.

Stop being a smartass when you know peanut butter bout it la boy.