QUOTE(RED-HAIR-SHANKS @ Sep 1 2014, 03:31 AM)
Question:
“People are becoming more materialistic. They are concerned with making more money and what money can buy.”
What is your opinion on being materialistic? You should write at least 350 words. [60 marks]
The word “materialistic” carries a morally negative impression in the public eye. So, it is not surprising that most students tend to condemn this sort of behavior in writing. However, in a highly materialistic society particularly in the urban areas, people want all the power, comfort, and wealth they can get out of a hectic life.
In fact, a question like this requires the students to write a
well-informed evaluation and arguments. It may be negative (
what materialistic is), positive (
what materialistic is not), or a bit of both (
what materialistic is in between), that qualify for three long paragraphs in the Body section.
To do that, students need to determine how materialism works by considering the significance or meaning of the elements they have identified (i.e.,
materialistic,
make more,
money,
can buy), and draw inferences about what may be below the surface of the underlined texts. The students should list a number of philosophy-like questions about the topic that they might answer in the essay. For example,
• What is materialism?
• What makes us materialistic?
• How much money is enough?
• Why are humans so materialistic, even though it doesn't buy us happiness?
• Why are monks so
un-materialistic?
• How to escape materialism and find happiness?
As you develop your ideas, you have responsibility, to your readers and to yourself, to make rhetorical appeals that your readers will find appropriate and persuasive. The ancient Greeks called these rhetorical appeals
logos,
ethos, and
pathos.
Logos refers to evidence that is rational and consistent and it appeals to readers by engaging their logical powers.

Establishing a credible
ethos—good character, sound knowledge, or good reputation—encourage readers to have confidence in what you say.

The Band 6 student was smart to quote Jane Austen and J. K. Rowling. But I'd quote one of the world's wealthiest philanthropists, Warren Buffett and the 14th Dalai Lama spiritual leader, Tenzin Gyatso. Using
pathos to support a claim means stirring the reader's emotions in an effort to elicit sympathy and, thus, agreement.
This post has been edited by Critical_Fallacy: Sep 1 2014, 11:28 AM