QUOTE(alanyuppie @ Jun 9 2014, 09:52 AM)
I would side with the designers though. Past TF movie toys had been pretty complicated for their target audience : kids. So this time around.. I think Hasbro give a direct and clear guidelines to designers to simplify their works. And fearing even some of these new toys might be too complicated, Hasbro decided to play safe and throw in a few more range of the same figure /character (eg. 1-step-transformation ) . So there's a detailed rm72.90 Deluxe for the older us, and 49.90 version for the pampered /lacking attention span modern kids, and those non-transformable 89.90 ones for kids-that-hate-transforming-figure, and of coz ... smaller robot-riding-dino/beast for those who likes to play joust and bang Hotwheels cars together .
I'll be saving $$ for MP Wheeljack and Ultra Magnus.

well, i do agree that they should come out something simpler for the younger market. some of the toys are really too complicated for young kids.
but what i am talking about the design is the "transformers" concept...
u see in the past we can see alot of engineering design effort had been put into a transformers.
example...
movie prime (previous trilogy) - windshield becomes chest, legs becomes the bottom part, front grille becomes the feet, wheels nicely placed on thigh... etc
human alliance line... those who own these will know what i mean
in rotf, i was already disappointed with jetfire... it's basically a blackbird jet with a robot fold up and attach to the bottom of the jet... but maybe it's because of the complexity that he need to combine with prime la... hence the design...
u can still have a 1-step transformer for young kids but a more complex ones in, say, a leader class figure. voyager and deluxe class in between
in the latest aoe... just a foldable empty box, put the bot inside... Taa Daa... u got a transformers!
i guess my decision to focus in MP line is the wise decision