"I don't understand why NJOI is doing this..." In order to know why they do this, unfortunately you will have to think from business perspective, not from consumer perspective.
Be mentally prepared on what you're about to read below. The reasons is pretty obviousThe overall company now is like:
High operating costs + declining revenueOf course, customers like us won't care them much anyway. So why they should bother care too much about us? That's the harsh reality.
So the reason why NJOI is doing this now is obvious:
They want YOU to start paying for NJOI. - Because paying RM15 per month is still better than paying RM0.00 per month.
- If Astro can't convince you to pay
RM42.35 or RM65.00 monthly for its
Family or Starter pack, then this RM15 per month is still
better than nothing.
- If you are already an NJOI user that pays RM0.00 every month, then technically you are "nothing" to them. Since you are already not paying them anything, so they ain't owing you anything (they don't hutang you anything).
- Don't want to use NJOI? Then stop watching la. Feeling like "spreading hate" or boycotting over NJOI? Nobody stop you. It doesn't cause any monetary damage to them also.
- Since some people don't want to pay for TV service, they have the option to watch digital TV channels (MYTV platform) by using UHF antenna, and it is free forever.
- They don't need to make NJOI to be "more attractive", because Astro/NJOI already knows themselves that their channel/content are already attractive to viewers. Well, except when it comes to money.
πBut.... Paying RM15 per month for getting the same channels...?
Yes, they know you want to watch ALL channels in HD quality. But as an NJOI customer, you are not happy because there's no chance of enjoying them in HD.... until soon.

But just RM15 for the sake of watching those channels in HD, not everyone would be convinced to start paying...
So it seems to me that what they plan to do soon is, they would "forcefully" include selected of those NJOI free channels as part of NJOI HD prepaid channels of RM15/month, including Prima, Oasis, AEC, Xiao Tai Yang, Awani, and even Hello and eGG Network.
Why I think that way, is because according to the flyer, those channels I just mentioned, doesn't seems to be part of NJOI free channels anymore (refer photo above)?
My wild guess is, this would probably apply to new NJOI sign ups only, whereby if you don't pay RM15/month for NJOI HD, it's likely that you langsung won't be able to watch those channels at all, not even in SD quality...?
Meanwhile for existing NJOI viewers would still continue to enjoy free NJOI channels in SD as it is now?

But it would be a matter of time for them to "slowly migrate" existing NJOI users to start paying. Will see how it goes la...
π"Ughhh, those 18 free channels are boring..." Boring? Then start paying RM15 per month lah. End of story.
πDon't want to pay? Then
good luck enjoying free-to-air channels from
RTM, Media Prima, TVS, Awesome TV and so on, cuz that what's they left for you for paying RM0.00 every month.
And hey, they still let you watch Go Shop channels for free
πNJOI starting to shift its business? Since NJOI started its free-to-view satellite TV service back in 2012, and Malaysians have been enjoying free satellite TV service from NJOI for almost 10 years, it also means most of you are already familiar with NJOI service and would already "hooked up" on NJOI channel offerings already.
So if one day (and that day is very soon to me), NJOI now tells you "
Want to continue watching those channels? We offer you these channels now, on top of it, it is in HD quality, for RM15 per month."
For sure, some would be willing to pay for it (cuz they find it worthwhile for many reasons), while some don't.
This is called, business strategy.
How about TV1, TV2 and TVS? QUOTE(shaun_kok @ Apr 21 2021, 05:52 PM)
* In this case, TV1, TV2 and TVS are available as HD format for Astro customers. However, it is available in SD format for NJOI customers. Hmm, luckily
shaun_kok pointed out about TV1, TV2 and TVS, cuz I almost forgot that this
3 channels is still in SD quality on NJOI πIt seems to me that
it will still in SD as it is, even if you pay RM15 for NJOI HD? I don't know, I just interpret according to flyer photo above.
πBut to think again, TV1, TV2 and TVS channels itself, is basically not "owned" by Astro.
So I guess, it is up to RTM and TVS's decision on how they negotiate with Astro/NJOI, whether to allow all NJOI viewers to watch the channels in HD for free, or continue as SD as it is now.
π€NJOI starting to compare itself... with Sirius TV now? The upcoming satellite pay TV service from another company,
Sirius TV, although it is still in test transmission now, but NJOI starts to compare its offerings with them so soon already.
π€£
Who knows later NJOI would offer something similar like Sirius TV... Let's say you pay a one-off of around RM399, you'd get NJOI prepaid HD channels for 12 months. And then from 13th month onwards, whether you want to pay RM15 for 30 days to continue watching those channels or not, it is up to you.
So yeah, NJOI is levelling up their game. I wonder how Sirius TV would react to that
π
The comparison table above, errr, kinda inaccurate? First of all, where on Earth did they know Sirius TV offers exactly 18 channels? At the point of writing, Sirius TV is still on test transmission and it has
11 channels up on air now.
According to some reliable sources, Sirius TV plans to launch up to
30 channels soon. What would be the 30 channels, that is still remain to be seen.
"Komitmen Bulanan" (Monthly Commitment) of RM20/month. Really? Did Sirius TV said that customers will be "committed" to pay RM20 every month?

Source:
https://siriusmalaysia.tv/residential/"Ketersediaan dalam HD" (HD Ready), and NJOI indicate it as a "X" means No. Are they saying that Sirius TV's set-top-boxes is not capable of HD, or don't have HD channel at all? What nonsense is this?
Meanwhile for "Jenama M" (referring to MYTV/myfreeview digital TV), it only indicate it as a "tick", while NJOI HD has
10 HD channels.
Guess what, MYTV/myFreeview digital TV has a total of
12 HD channels at the point of writing.
Looks that Astro/NJOI marketing team need to do more research before comparing with competitor's services.
So what's gonna happen next? We'll just have to watch closely and wait for further announcements.
As usual lah, Astro is a tight-lipped company for some reasons, and it doesn't matter to them even we hate it. Even NJOI's website (https://www.njoi.com.my/home) still doesn't mention anything about it (as of point of writing).
We shall embrace the end of free-to-view NJOI satellite TV service soon. It doesn't matter you like it or hate it, cuz it will happen anyway.