QUOTE(faujc99 @ Mar 23 2013, 03:49 PM)
...,
my question is: if a shimano rod cost RM300++, which is around the same budget as u guys' custom made rod, why custom made? what are the advantages of a custom rod, other than design, length, rod strength, which can be easily found? also, if 2 rods using the same fuji guide, fuji real seat, same material for the blank, and if the price difference is quite a bit, why so? izzit simply only bcuz of the brand? what else is there in a rod that i should know? can anyone enlighten me?

you basically get to decide on every aspect of the rod, from start to finish, according to your whims and fancies ... within reason

it's an alternative to shopping off the rack especially if you want something that's not mass produced or easily available
eg, i like the storm yellow mojo rods but not their micro guides
i want spiral but apart from the batch of spiral daiwas back in the 80s, there aren't any mass produced spirals
blank
binding ... wotever colours or combination you want
guides
reel seat
handle ... material and design
takin the handle angle further ... split or non-split, type of butt/gimbal/gimbal+slip on butt, length and material of handle for your hand
best measured in person
how do you want your foregrip
customed to meet your needs/wants, fit and usage
one may choose to keep it as lightweight as possible or with the best parts you choose (could be better than the mass produced)
you may also choose to keep the cost down
tackle pricing generally includes R&D and branding cost