QUOTE(davkong @ Dec 14 2012, 01:04 AM)
I think the A&P team is banking more on social medias for promotion of SW, but I agree that at least there are some physical banners to attract the casual passerby. The earlier idea of the electronic LED board will be a good idea, but it seem to be scrapped. Hopefully they will install a LED board at the mall facing LDP, to advertise the tenants inside, SPS also can use it to advertise their launches.
I was attracted by the scale model of SW which shows big TGV signage board (facing LDP), the board cover the entire wall, I say WOW! very good.
Now you see the TGV signage? I say TNS! I hv voiced out the issue to SW SA but I dun see they are willing to alter it.
Many shop owners in the mkt never operate a business before, they thought it is easy to maintain a business operation (profit), high rental is really killing, I said earlier, if all the shops are not opened at the same time, chances for SW to success is very slim. SW has 4 bullets to boost up the crowd, 1. TGV 2. LRT 3. PFCC 4. In house 850 units of household. So far TGV has started but I dun see significant improvement in the shop frontage.
If shop owners are not co-operative among themselves, they will break theirs' own rice bowl.
This post has been edited by UFO-ET: Dec 14 2012, 01:35 AM