Your England is indeed powderful, hard to understand...
Each brand will have different BTU due to their set up, but each brand of air-cond will still blow the cool air, if the BTU is smaller, surely it cool down slower.
Yes, each brand's efficiency is different due to their design/material used etc, but every air-cond sure will blow out cool air, certainly it won't be needing 2 hours to cool down a room if there is no undersize issue or external issue.
Air-cond not cold, then surely something is wrong with the air-cond, either gas leaking, problem in evaporation, heat exchange, blower fail to deliver due to clogged, there is no air-cond being designed and manufacturers that cannot blow out cool air to cool down a room. If said faster or slower to achieve 25c due to BTU and efficiency issue, then yes, each brand could be different.
But to say 23c A brand is same with 25c B brand is some powderful science out of nowhere.
23c never will be the same with 25c unless the air-cond thermostat has error in detecting the temperature.
You can say A brand is more efficiency, cool down to 23c faster, while B brand achieve 23c slower or hard to achieve, then it makes sense in the statement.
Mind that you set the temperature at the remote control at 23c, doesn't mean your room will be 23c, it just means the compressor is told that once achieved 23c, it can stop working (in non-inverter), or slow down significant (in inverter), it doesn't mean the air blowed out is delivered at 23c.
yeah to powderful until I already stop trying to correct him/her. 25c is cooler than 23c is like saying my freezer made ice at 2c, and yours at 0c