1. OBJECTIVE
Road Tour promotion to complement the on-going PROTON 1MALAYSIA Roadshow organized by Marketing Department.
2. BACKGROUND
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1. The event will be held on the 24 -25 September 2011, Southern Region at Jusco Bandar Melaka.
2. To create awareness and mass exposure about Proton Inspira through road tour convoy and exhibition.
3. Exhibit and expose Inspira model display for prospects to understand and appreciate the car.
4. To conduct Test Drive Promotion for customers to appreciate the advantages of Inspira.
5. To increase the sale volume of Inspira through Branches and Dealers
3. PROMOTIONAL APPROACH
First phase of DEMAM INSPIRA project will cover the Southern Region. Branches selected will be Melaka Branch. The venues will be held at Jusco Bandar Melaka in conjunction with PROTON 1 MALAYSIA Roadshow which will be held on the 23rd – 25th September 2011.
We will conduct promotional Demam Inspira convoy which consists of 15 Inspira cars with 6 big bike escorts, 6 traffic marshals, 2 Police Motorcycle outrider and 1 Inspira Police Patrol Car starting from COE to Bandar Melaka with subsequent stops at designated R&R area along the North-South Expressway to create awareness and excitement.
Melaka branch will be the host for the Inspira Test Drive and Sales Carnival at Jusco Bandar Melaka. The Demam Inspira convoy will make stops at the carnival area and display the ‘make up’ car and a mini ‘Car Beauty Contest’ will be held to attract the prospect to view and test drive.
We have also invited the PDRM to set up exhibition booth at the venue to advise the public regarding safety, crime prevention and to settle traffic summonses.
4. PROMOTIONAL DETAILS/ITINERARY
24 SEPT. SATURDAY
08.00 am - Assembly at COE
09.00 am - Start convoy to Melaka
10.30 am - Stop at R&R Seremban
11.00 am - Continue journey
12.00 pm - Arrive at Jusco Bandar Melaka,
03.00 pm - Display of car at the entrance and ‘Car Beauty Contest’ will be held
- Inspira Test Drive Campaign
- Inspira Product Presentation
- Games and Q&A Activities
07.00 pm - Check-in at Hotel
08.00 pm - Dinner and ‘Drive around Town’ and ‘Crowd Puller’ activity
24 SEPT SUNDAY
08.00 am - Breakfast
10.00 am - Display of Inspira cars at the event entrance
- Inspira Test Drive Campaign
- Product Presentation and display
- Games and Q&A Session
01.00 pm - Return to KL
5. PARTICIPANTS
ITEMS PARTICIPANTS NO OF VEHICLE
COMMITTEE MEMBERS 4 2
INSPIRA CLUB MEMBERS 12 12
MOTORCYCLE CLUB MEMBERS 6 6
MARSHALLS 14 7
TOTAL 34 21
Link
http://forum.protoninspiraclub.com/viewtop...p?f=8&t=1808See More
Added on September 22, 2011, 12:19 pmI am just direct COPY from FACEBOOK under Proton Inspira Owner Club...
This post has been edited by JackNg1985: Sep 22 2011, 12:19 PM