QUOTE(gregy @ Nov 19 2010, 01:01 AM)
Ya bro I know VW is not exactly a premium brand in the global context, but in Asia it can still be considered as one since it belongs to VAG. It's Audi's little sibling

Yeah we can all talk about how the tax structure is screwing around with perceived values etc, but at the end of the day their objective is to sell more cars here; in this country a car doesn't even need to be over a hundred grand to warrant leather seats. Case in point: Peugeot 308 VTi

More importantly, most cars in that price range come with an option for leather seats, and some of them do have more than 2 airbags.
I wasn't quoting the price for changing to leather seats as an option, merely pointing out the fact that cost-wise, it isn't a lot, especially if you spec it at factory level. IMHO (and I really mean humble opinion!), VW should have just specced the TSI with leather seats, period. It's a great car, great package, just too bad about the seats.
Let's just forget that I said "premium" for a minute, and consider that leather seats have more advantages against fabric, with fire, smell and stain retardant properties being on top of my list. At more than 150k, a few extra k won't be felt, that's all I'm saying.
To be honest, I did hope that they brought in the leather seat variants but after asking my friend who handles the VW account here, if they bring in the leather seat variants, it will be too expensive for the target market. Heck, I wished they had the variants which Singapore has, electric seats and adaptive suspension control as well!
Unfortunately because of our tax structure, the tax is on the price of the overall car price/value so by opting for the leather variant would send the Golf's prices even higher. Roughly in the price range of RM166k. Include in insurance and that would bring the car to around RM171k. which is a lot and creeps quite close to the Scirocco 1.4. So if they include in leather seats for the Roc 1.4, that will bring it's price even higher (currently RM188k without insurance) and creeping even closer to the Golf GTI (RM211k o.t.r).
It was an economy of scale decision,
1) Leather seat option would bring it further away from their direct market competitors, e.g. as you mentioned, the Peugeot 308 (although my friend thinks its not a competition

) especially since it is a CKD model, hence the cheaper price
2) Shipments for the VW will also take longer. E.g. they have to plan and forecast what colour models to ship in, so throw in the equation of leather seat options, and because Malaysia is considered a 3rd market, the wait for the car would be extremely long (think Audi A4 where the wait is about 7 months for the car). I was already complaining because my car took two months to arrive

To be perfectly honest, I think I should go and hijack the seat off from futobuta's upcoming GTI hahahahahaha