QUOTE(FluidicSculpture @ Jan 2 2012, 09:17 AM)
Assembly plants and production lines of Hyundai are running at three shift globally(3x8 hours), Hyundai themselves are still expanding their production capacity but unfortunately demand is still outstripping supply. It is easy for you to just say 'Open more factories, build more assembly plants', but in the current time of economy uncertainty, expanding too fast and producing too much vehicle is tying a noose around your neck while praying the execution lever malfunctions. It only took one recession to force Korea's oldest car manufacturer into bankruptcy, and also the world biggest car manufacturer into the same situation.
You seems to be talking like you're working with Hyundai to even conclude spare parts availability is dire in Hyundai, maybe cause you haven't visit the spare part warehouse in Glenmarie? Bear in mind too, Hyundai's hot models now are CBU, uncommon spare parts takes time to be sent from Korea.
Talk is cheap, unless you're the boss of some car company, you do not understand the situation HMC is in. It's ridiculous to expect Hyundai Sime Darby Motors to achieve in 3 years what Honda/Toyota achieved in 20 years, 5 years is a more optimistic target.
Read my earlier response again. All im saying is that its pointless saying 'demand outstrips supply' over n over again and using that to justify lower sales. That was the excuse in 2010 when the Sonata was launched and its still the same excuse in 2012. Global economic uncertanity wont disappear overnight. Im quite sure its gonna be here even in 2013. So does that mean Hyundai is gonna sit back with limited processing plants as you said just cuz they fear an economic downturn?
Yes i dont expect the Koreans to improve immediately and ive clearly mentioned this in earlier posts. So if Hyundai cannot supply cars fast enough or expand fast enough then their current sales are as what it is. Dont bother justifying it by that demand supply scenario.
Wat do you define as an 'uncommon' spare part? Dont forget that i have a Korean make in my house as well and despite having a warehouse stocked full of spares in Glenmarie, it took them 1 day to get simple brake pads. Took even longer to get the brake disk. Are these not common spares as well? Dont tell me they had to order brake pads /disks from Korea only when i asked for them? Whats the point having a huge warehouse when your procurement & supply system is in shambles and spares cant reach the individual service centres in time?
Dont get me wrong in all of this. I am in support of the Koreans as i think the Japns need a strong competitor. Although the Koreans are improving but that improvement needs to be in all areas not just in design and specs alone. To compete with the Japs you need to focus on areas which consumers in Asia find important. Specs, build quality, after sales service, spare part availability, resale value, etc are all important areas to an Asian consumer especially. Focusing on just 2-3 areas while negletting the others will not ensure much swing in new buyers.
The Koreans have now got their design and specs right so isnt this the time to focus on production and availability of spares?