Established in 1996, Alienware assembles high performance desktops, notebooks, and workstations. According to employees, the Alienware name was chosen because of the founders' fondness for the hit television series The X-Files, hence the theme to their products, with names such as Area-51, Hangar18, m15x, and Aurora.[4]
Alienware was originally established to tap a niche in the high performance game market, which back then was not on the radar of the major PC manufacturers such as Dell. Since high-end hardware was not widely distributed, the company's founders formed an OEM which sold personal computers with the highest performing hardware and settings according to benchmarks[citation needed]. The company products are also differentiated by their science-fiction based designs.

Source: http://en.wikipedia.org/wiki/Alienware