QUOTE(michaeltan1943 @ Jun 26 2009, 12:55 AM)
how to go HD when its not even fully digital yet?
They have things ready, new Ku Band, new broadcast facility, new batch of DMG is coming as well.
The content that they got are from overseas is HD.
Some even they convert from HD to SD for local viewing.
They are buying the content rights and re-showing it to us.
Customer acquisition cost is something that they have to consider now.
New decoders does not come cheap. Very likely that there would be new package, which is $$ or longer subscription period.
In recent years, most new subscribers that they acquired are from low APRU category
(to say it's rural area Malay, where they only take basic package) and Chinese segment is saturated.
New HD packages would give them new market segment with high APRU for revenue growth.
With HSBB, they got to do something now or else it would be too late and be a threat to them.
Have spoken to ABC's sales and marketing guys sometime ago. I am only going to see them again in Aug.
Cant reveal much...
This post has been edited by ronaldjoe: Jun 26 2009, 05:41 PM