Actually you do not need to upgrade your gc every year. My humble 7900 gs have better or equivalent graphics capability as PS3 or Xbox. Gears of Wars or older games such as Prey and Condemned looked better on the pc. Don't forget if you want to run next gen console you'll also need next gen tv which still cost more than 2.5K. If you use old tv, the graphics will not be as good. For PC I can even run it on my good old CRT monitor and they still look better than normal tv.