After the MCO, the situation is like there are a lot of backlogs order piled up. Those have been locked up, got money cannot spend. Once they are released, they spend most of their money if not all, with the mentality " I don't spend now, I may not be able to spend it anymore" due to the fear that nature can anytime call them back.

Hence, immediately after MCO, the spending is there. The backlogs of the purchasing power need some time to clear. The new businesses feel the business is encouraging :-

- 3months still crowded,
- 6 months still crowded,
- 9 months pass still crowded,
- 12 months pass still crowded.

All these crowded are from the backlog waiting / queue. Of course during the period, the operator will think it is correct time to expand, hence more & more expansion.

The effects when the crowd put a stop on spending, the market can only feel the effects 6~9 months down the road. Now could be the period of normalizing effect actually being felt by the public.

Next 6-9 months will see quite a number of newly opened F&B shops to cease operation.

Ppl claims Kenny Hills Bakers are always full with crowd regardless which branch. That claim was inaccurate in my opinion. The photos below showed otherwise :-


The staffs got time to stand at the front entrance looking/waiting for the customers to appear.





This branch at IOI City Mall occupancy rate during lunch hour was only around 30% the most from my observation during lunch hour on weekdays. They relies heavily on weekend sales.

The food no doubt is good but with the similar pricing range, there are a lot of other alternatives.

I strongly believe, for a healthy business, you need a recurrence visitors. Those who come 1 & 2 times just to try & feel out the environment & ambient will give a very wrong impression that the business is good and can sustain in long run.