The components are clearly separable. The payment of RM10 per month is for the vitality fees. this RM10 does not impact the payment of premium of the customer's policy.
The rules are simple. you exercise every week by hitting the requirements set, they give you RM5, this RM5 comes in some voucher. this part has nothing to do with the insurance policy. in fact, i dont have a policy with AIA, since i'm only inside the AIA vitality programme due to my employer covering this cost for me.
there's no gym voucher but there's some gym tie up where if you join as member, they give you some discount. but i dont see much an issue here since i think of it has something like when i eat a restaurant, someone say, if you swipe this bank credit card, you get this free dish or discount.
as for proposition of what combined and muddled proposition, i can only say this. if this proposition does not work, the customers wont buy in, the capitalist nature of a company is, say bye bye to something not profitable or dont make sense.
But in my opinion, there's no muddling. If the customer indeed has Vitality and has a policy, using Ramjade's favourite CI product, actually it comes with cash bonus of up to 20% every year. so i guess one can view this like a premium discount of 20%. if someone is healthy, i think we dont need stats to prove that he/she is less likely to kena critical illness. it's just saying, if you are healthy you get discount. it's just similar to why smoker pay more than non-smoker OR why someone with health condition has to pay a loading. then we can also have healthy discount. for someone like me who actively exercise, i would welcome such extra value for me. of course we can still go back to the topic of why we dont like this product for so and so reason, but for argument sake, let's say i am ok with this product, then the extra "discount" is a reward to me as being healthy and also a motivator as well.
You keep saying treat customer fairly, give the savings for all. i can argue, no, i dont want to pay same price as the smoker. i dont want to pay same price as someone who sits on his bump, slightly overweight and dont' exercise.
^ the above sort of explains it as well.
as for the sharing data part, i will be honest, i'm not an expert on this BNM guideline or anything related to fair treatment to financial consumers. i will naively believe since these guideline exist, someone will ensure the companies are all abiding the guidelines. Like MUM say, that's what the authorities are for right.
AIA Vitality is an innovation. just like that AXA car insurance telematics thing, not sure still going strong or not. if i'm a safe driver, i install this thing for AXA to know i'm a safe driver, they give me discount based on my data due to i drive less or i'm a safe driver, why not? it's product innovation. if customers dont like, they vote with their wallet, dont buy.
just like ipad mini. i recall reading somewhere that steve jobs didnt believe it in. and here we are, we have 5 6 generations of ipad mini. got ppl buy, then apple will sell. if ppl dont buy, apple will stop selling.
but to-date, i have not received any calls from fitness first or anybody related to AIA partners to upsell me gym package or to sell me anything. even when i WAS not fitness first gym member but now i am. because i voluntarily signed up. but i'm not stupid. gosh they have lots of my exercises data, sleep data, my vege buying data...
Yes insurance is profitable business. so is apple selling iphone. so is banking business a profitable business. that's why these big corporation chasing digital banking business. Whatever it is, how is it relevant to the discussion? you run business want to make money right?
i already say, is the business encouraging their customers to be healthy, out of pure altruism? no la, but can it be win-win? i think can. if AIA didnt pass savings consumer (which i think they did), they charge their product expensive, their customer can buy from prudential or GE. market competition is there to keep this balance.
is it perfect? far from it, but i'm sure it can be improved over time like any products out there. there's so much improvement of iphone over the years right?
you cannot say like that. if you say like that, people think you dont care about PDPA or you dont want to discuss fairness issue to customers
The components are not clearly separable. If you've followed my postings on this topic all the way, I've explained that it is muddled because all insurance policy benefit payments including AIA vitality insurance benefits(cashback, additional insurance coverage, premium reduction etc.) are met from the same insurance fund. RM 10 per month is not how they finance these policy benefits. It would mostly be from the marketing tie-ups, depending on how successful the tie-ups are and from the other non vitality members picking up the slack where the tie-ups fail or don't meet the desired end. There is also no contractual certainty as AIA vitality can change the terms and conditions, points accumulated and all other additional vitality insurance policy benefits accrued as and when they deem it appropriate.
Voucher or discount, call it what you want. AIA vitality has got both vitality insurance policy benefits and other non insurance policy benefits such as the vouchers/discounts etc.
Life insurance is already a cash cow. AIA and all these other champs want to turn it into a bigger cash cow. If you truly wanted to pass the savings to consumer and get a healthy cohort, just include it in the main product design/contract for all. No need to separate it. Like NCD and re underwriting for better health. Even before vitality, you are not paying the same price as smoker. People are underwritten for health. If you want a better underwriting system, no one is stopping the company. Implement it for all. Using the AXA example and slightly changing it to mirror vitality, this is not just telematics for better risk assessment but telematics plus selling of individual customer location data to third parties for money .
It's a dance monkey dance financial contract where the consideration you are "paying" is not premium but the data you sharing for additional insurance and other policy benefits. And the additional insurance policy benefits are not contractually guaranteed. This is really a red flag.
Laws are broken and bent all the time. Including BNM policies. Up to you, the individual consumer, whether to act on it. The choice is yours. I can only inform.
Btw, there is big difference between consumer products like an apple handphone and financial products like a bank account and insurance. Bank account and insurance are akin to utilities for me. The considerations are much more different. So the consumer protection elements have to be much more prominent