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Investment AURORA @ SUBANG JAYA CITY CENTRE, dto PROJECT 001

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bigman
post Aug 7 2019, 06:11 PM

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QUOTE(holypredator @ Aug 7 2019, 05:46 PM)
Tell that to their 60% lot 15 take up rate which they projected to be completely sold before July 2017  whistling.gif

Big corporate also run by humans.. you thought they run by robbots? Kodak and Nokia, one of the largest MNC in the world back in the days will also make stupid decisions and screw themselves over.

With Aurora in place, highly doubt it will help Lot 15 sales. Even stupid people would know it would canabalise their own project sales.
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LOT 15 for SD just a peanut... They just need to move forward... To generate cash flow and profits through development... Like you say... Lot 15 already 2 years since launched... So is time for SD to launch the next project... Just admit... LOT 15 is not 'hot' as many buyers hope it to be...

BEANCOUNTER
post Aug 7 2019, 07:01 PM

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Do we really need another mall on top of subang parade and empire?

Wonder why lion group hasnt revamp the entire subang parade and intro service apartments on top much like atria?

Already there is commercial lots opposite uoa biz park.

Its not a wise move to introduce more retail space and commercial in the next 5 yrs
BEANCOUNTER
post Aug 7 2019, 07:03 PM

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QUOTE(bigman @ Aug 7 2019, 03:03 PM)
If Lot 15 is preferable.. Sure already sold out... But... Until now still selling.. Bcos of biggest drawback ===> huge TNB station just in front of building...
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If without the tnb station we also dun need to talk abt it already..

Bcos

1. It will be sold out on launch day
2. It will priced so high that no point to even talk about it
holypredator
post Aug 7 2019, 07:32 PM

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QUOTE(bigman @ Aug 7 2019, 06:11 PM)
LOT 15 for SD just a peanut... They just need to move forward... To generate cash flow and profits through development... Like you say... Lot 15 already 2 years since launched... So is time for SD to launch the next project... Just admit... LOT 15 is not 'hot' as many buyers hope it to be...
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Is not just about Lot 15..... it's about their entire land in SS16.

Think about it, if they do not have any new appeal to their SJCC ... it's no different from spamming more service apartment in that area.


Already mentioned countless time, now is not the time to build more service apartments seeing that it is overly saturated.


The only way out is to focus on increasing SJCC appeal then when the saturation is reduced, they can sell every single residential properties there like hot cakes.


I do not know what is their strategy for Aurora is but if it is low density, it won't be low end.... if it is similar in specs with Lot 15, they are killing themselves equally cause you are pitting people to choose between a property within walking distance to train station and big aeon against the other with empire and subang parade.

Both Lot 15 and Aurora has it flaws too.... Lot 15 with a TnB infront while Aurora has a toyota service center right opposite.... Aurora propbably will have it worst cause it is located in a junction where traffic always pile up during rush hour and on top of that they are located at the corner of the city meaning to travel around they need to turn a big round every time (Not that it is a major factor but it is still considered a downfall compared to Lot 15).

Having said that.... I don't think either would do well when there is no new appeal to the place....
8sg9ft
post Aug 7 2019, 09:06 PM

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Eventually, SDP will still get their profits out of both projects. May or may not reach their targets but profit is still profit
wos
post Aug 10 2019, 10:32 AM

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BRE
post Aug 11 2019, 12:31 PM

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QUOTE(BEANCOUNTER @ Aug 7 2019, 08:01 PM)
Do we really need another mall on top of subang parade and empire?

Wonder why lion group hasnt revamp the entire subang parade and intro service apartments on top much like atria?

Already there is commercial lots opposite uoa biz park.

Its not a wise move to introduce more retail space and commercial in the next 5 yrs
*
Subang parade belongs to hektar reit, nt singa anymore la. They sold it long time ago

This post has been edited by BRE: Aug 11 2019, 12:35 PM
BRE
post Aug 11 2019, 12:33 PM

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QUOTE(holypredator @ Aug 7 2019, 08:32 PM)
Is not just about Lot 15..... it's about their entire land in SS16.

Think about it, if they do not have any new appeal to their SJCC ... it's no different from spamming more service apartment in that area.
Already mentioned countless time, now is not the time to build more service apartments seeing that it is overly saturated.
The only way out is to focus on increasing SJCC appeal then when the saturation is reduced, they can sell every single residential properties there like hot cakes.
I do not know what is their strategy for Aurora is but if it is low density, it won't be low end.... if it is similar in specs with Lot 15, they are killing themselves equally cause you are pitting people to choose between a property within walking distance to train station and big aeon against the other with empire and subang parade.

Both Lot 15 and Aurora has it flaws too.... Lot 15 with a TnB infront while Aurora has a toyota service center right opposite.... Aurora propbably wcentrel have it worst cause it is located in a junction where traffic always pile up during rush hour and on top of that they are located at the corner of the city meaning to travel around they need to turn a big round every time (Not that it is a major factor but it is still considered a downfall compared to Lot 15).

Having said that.... I don't think either would do well when there is no new appeal to the place....
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Having service centre in front better than tnb stn. Aurora so near esg, i thnk will sell better than lot 15, will b good for collecting rental

This post has been edited by BRE: Aug 11 2019, 12:36 PM
BEANCOUNTER
post Aug 11 2019, 01:07 PM

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QUOTE(BRE @ Aug 11 2019, 12:31 PM)
Subang parade belongs to hektar reit, nt singa anymore la. They sold it long time ago
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Thanks for the update
BEANCOUNTER
post Aug 11 2019, 01:09 PM

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QUOTE(BRE @ Aug 11 2019, 12:33 PM)
Having service centre in front better than tnb stn. Aurora so near esg,  i thnk will sell better than lot 15, will b good for collecting rental
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Need to see the site.

Main road higher than the site....macam plug down into valley....
holypredator
post Aug 11 2019, 01:21 PM

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QUOTE(BRE @ Aug 11 2019, 12:33 PM)
Having service centre in front better than tnb stn. Aurora so near esg,  i thnk will sell better than lot 15, will b good for collecting rental
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I don't think everyone have the same thought as you.

Otherwise, they would have bought Isola, which is slightly cheaper PSF when Lot 15 launched and there are quite a few vacant units if I'm not mistaken hence it is not even second hand and you can instantly start renting rather than waiting for the project to be completed.

In terms of specification, according to the SA (not my opinion), Isola is mid-high spec whereas Lot 15 is the highest spec for service apartment from Sime so far. Not sure if this has anything to do with the sales but to me the main factor is the walk ability to the train station. Isola is not near enough to be considered within walking distance to the LRT.

In my opinion, the "Main" factor that Lot 15 take up rate was very good during the initial stage (bear in mind that time it was around RM1k+ psf ) because they must have been enticed to Sime development, with sime constantly talking about TOD and SJCC and also with the land in front of the LRT has been fenced up.... it made sense to buy Lot 15 seeing that Sime might be executing their original SJCC plan (to build a mall, link bridge to lot 15 and cover the drainage etc.).

Now seeing that Sime going ahead to build more service apartment instead of actually accomplishing their "TOD" plan, Lot 15 sales would likely not move and the cannibalization doesn't help either.

Not sure if the "Aurora" would receive well or not but I believe it would be lukewarm like Isola at best depending on the pricing. If it is going to be similar to Lot 15.... then the consumers will have to decide whether the distance to LRT + Big Aeon is more worth it or the distance to empire + subang parade is more worth it. We have yet to see what they are offering for Aurora so we need to wait and see..
BRE
post Aug 11 2019, 05:33 PM

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QUOTE(holypredator @ Aug 11 2019, 02:21 PM)
I don't think everyone have the same thought as you.

Otherwise, they would have bought Isola, which is slightly cheaper PSF when Lot 15 launched and there are quite a few vacant units if I'm not mistaken hence it is not even second hand and you can instantly start renting rather than waiting for the project to be completed.

In terms of specification, according to the SA (not my opinion), Isola is mid-high spec whereas Lot 15 is the highest spec for service apartment from Sime so far. Not sure if this has anything to do with the sales but to me the main factor is the walk ability to the train station. Isola is not near enough to be considered within walking distance to the LRT.

In my opinion, the "Main" factor that Lot 15 take up rate was very good during the initial stage (bear in mind that time it was around RM1k+ psf ) because they must have been enticed to Sime development, with sime constantly talking about TOD and SJCC and also with the land in front of thlouRT has been fenced up.... it made sense to buy Lot 15 seeing that Sime might be executing their original SJCC plan (to build a mall, link bridge to lot 15 and cover the drainage etc.).

Now seeing that Sime going ahead to build more service apartment instead of actually accomplishing their "TOD" plan, Lot 15 sales would likely not move and the cannibalization doesn't help either.

Not sure if the "Aurora" would receive well or not but I believe it would be lukewarm like Isola at best depending on the pricing. If it is going to be similar to Lot 15.... then the consumers will have to decide whether the distance to LRT + Big Aeon is more worth it or the distance to empire + subang parade is more worth it. We have yet to see what they are offering for Aurora so we need to wait and see..
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Ya ppl may n may nt agree with me, check d selling price n rental for isola now- i believe its good. Tot all isola units sold out by d time lot 15 was launched.

I thnk sdp may have changed some of their tod plans due to slow prop market, thts y they launch aurora as mid priced apmt

This post has been edited by BRE: Aug 11 2019, 05:34 PM
BRE
post Aug 11 2019, 05:35 PM

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QUOTE(BEANCOUNTER @ Aug 11 2019, 02:09 PM)
Need to see the site.

Main road higher than the site....macam plug down into valley....
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Site lower than road? Doesnt seem tht way to see if i recall correctly
naqib0307
post Aug 11 2019, 08:03 PM

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QUOTE(BRE @ Aug 11 2019, 05:35 PM)
Site lower than road?  Doesnt seem tht way to see if i recall correctly
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Yes it is slightly lower than the existing road as the flyover starts from there.

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bigman
post Aug 11 2019, 10:15 PM

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QUOTE(BEANCOUNTER @ Aug 11 2019, 01:09 PM)
Need to see the site.

Main road higher than the site....macam plug down into valley....
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The road level will match with facilities level due to multiple levels of car park floor... Like Lo15 with 8 levels car park 😢
bigman
post Aug 11 2019, 10:41 PM

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QUOTE(BRE @ Aug 11 2019, 05:33 PM)
Ya ppl may n may nt agree with me, check d selling price n rental for isola now- i believe its good.  Tot all isola units sold out by d time lot 15 was launched.

I thnk sdp may have changed some of their tod plans due to slow prop market,  thts y they launch aurora as mid priced apmt
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Dun expect SDP to build fancy condo or service apartment... People buy SJCC due to location and mature neighbourhood.... Eventhough SDP build Aurora like low medium apartment... Still people will buy...
BRE
post Aug 12 2019, 07:53 PM

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QUOTE(bigman @ Aug 11 2019, 11:41 PM)
Dun expect SDP to build fancy condo or service apartment... People buy SJCC due to location and mature neighbourhood.... Eventhough SDP build Aurora like low medium apartment... Still people will buy...
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Yes, i thnk aurora will kena bbb very fast with proxkmity to esg being d main selling point- may sell via balloting to create d hype
bigman
post Aug 12 2019, 08:33 PM

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QUOTE(BRE @ Aug 12 2019, 07:53 PM)
Yes,  i thnk aurora will kena bbb very fast with proxkmity to esg being d main selling point- may sell via balloting to create d hype
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Balloting? If people attending less than units available... Then sia sui... Malu😒
BRE
post Aug 12 2019, 10:43 PM

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QUOTE(bigman @ Aug 12 2019, 09:33 PM)
Balloting? If people attending less than units available... Then sia sui... Malu😒
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Open half 1st lo no worries ma😄
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post Aug 14 2019, 05:52 PM

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