Not really, but I can see they have started securing 1st-run TV rights for selected titles that premiere on OTT apps, like the most recent Viu's original - From Saga With Love, which currently airs on Sensasi (1 week after Viu's premiere). Last time, I told them to acquire drama series from OTT apps like Viu, WeTV and Vidio and broadcast them on Sensasi because that channel should be the alternative to Astro Ria (not directly, but you know - for Unifi TV viewers).

Sensasi also premiere one new Turkish drama yesterday at 8:30 PM, and a drama acquired from RTM is showing on the channel every Friday at 9:30 PM. (Sometimes the schedule will change either 30 min earlier or 30 min later. The weekdays 7:30 PM on Sensasi is reserved for rerun Sensasi drama or drama series from TV3.
And yes. They invest the most in DEGUP, which has at least 2 new movies every week, and some of them are licensed from tvN Movies, Celestial Movies, KIX and Thrill (under KIX brand). They recently premiered Siccin 6, which is exclusive on Unifi TV since Astro was the one that premiered all first 5 Siccin franchise movies.
Some people actually want Unifi TV to have a Malay kids channel like Astro Ceria, and I actually suggested them to partner with Durioo+ to launch a linear channel on Unifi TV. Until now, no news yet. Maybe kids nowadays prefer Western cartoons or just watch everything on YouTube Kids.

I actually dont watch channels too much. I hope the bring in paramount+ asap.
Degup cenel seem they want to build. I see they going to premiere a new original series there for halloween. Malay one. Seems they going to do a lot of original series.