The Establishment By Keystone Land Development






Concept
Established to capture a multitude of urban lifestyles, The Establishment is in equal parts a stylish abode and a venue for many au courant indulgences. Combining the essentials of an urban integrated development, beneath this statement glass-clad façade are lofty living spaces, leisure facilities and chic dining destinations crowned by a 126-key boutique hotel that will be managed by Alila Hotels & Resorts.

From concierge services to the city’s trendiest rooftop restaurant & bar, to an ultra luxurious award-winning spa and a nifty gourmet deli, everything you desire from downtown will be assembled into The Establishment – offering residents and guests the most privileged experience, bar none.


The Establishment
Comprising studio and two-bedroom units ranging from 445 sq ft to 838 sq ft, The Establishment caters comfortable living spaces for single working adults up to small families. All units are fully furnished and come equipped with premier fittings and finishes.

Studio Unit - From 445 sq ft, the studio unit is sized up through the innovative use of a heightened ceiling, allowing enough vertical room for a raised platform; an extra space in which occupants can use creatively. The unit also comes with a compact kitchenette and boasts floor-to-ceiling windows for natural light to infiltrate during the day.

Two-Bedroom Unit - Perfectly sized for families or occupants who require a guest bedroom, the two-bedroom unit features a lavish open concept kitchen and living room area. Underneath the raised platform is an extra space which can be converted into a study area, walk-in wardrobe or any other desired space.


Edited: The name of the residential building is The Establishment, KL. Alila only manages the boutique hotel that is inside The Establishment.

This post has been edited by FusionX: Apr 11 2018, 12:19 PM

dubbed "The Establishment", the highly anticipated project maybe launched a early as next month.

Most studio units have been snapped up leaving the bigger unit (2R + 1) priced from RM820K depending on which floor you choose. Each floor up commands a premium of RM7k to RM8K.

selling point for this project is that it enjoys a direct covered link bridge to the presnet bangsar lrt station. Developer informed that alila is considering putting 2 security guards along the bridge to safeguard the security of the hotel guest and residents of The Establishment. and the units come fully furnish except they dont provide TV. Set back is they dont provide a free carpark, so u got to rent from them. Indicative rental is RM250pm and maintainance fee is quite hefty at 0.44cents psf. Not much facility provided except for a basic swimming pool and gym.

Doubt people will buy this for own stay.

Most will buy this for investment or flip.

So it's a question of whether the demand is high enough to absorb all the x number of units release to the market.

Closest competitor will b bangsar gaya condo which is also near the bangsar lrt n menara UOA. Rental is circa rm2,500 for their studio unit. With CIMB, Shell and bank rakyat moving their corporate hq to kl sentral which is just 1 stop away from bangsar LRT, the locality of both bangsar gaya and alila bangsar will b v strategic in view of their close proximity..

Isn't this sold out remaining all 2BR units?

If u have smaller lower floor units please PM me

Think may hv some units left facing taman seputeh. Studio units lower floor. U can call d developer ms leah at 0192298080 for further enquiries.

Think may hv some units left facing taman seputeh. Studio units lower floor. U can call d developer ms leah at 0192298080 for further enquiries.

hopefully our nation can achieve its much sought after "high income nation" sooner so all these expensive condos can be sold in subsale:)

more info sharing?

Think may hv some units left facing taman seputeh. Studio units lower floor. U can call d developer ms leah at 0192298080 for further enquiries.

Official launch will b on 7 dec which is a sat. Thr will b good units available when the developer opens up level 18 & 29. Comprehensive brochures will also b available by then. Get ur chq book ready as next year DIBS scheme will b discontinued n thr r no further discounts ir rebates despite the removal of the dibs scheme.

When I can get a room at the Hilton KL (next to KL Sentral) for RM357 and Doubletree (next to Jln Ampang) for RM320, who's gonna be so stupid as to pay RM400 to stay in a no-name hotel for RM400 a night??

Today launch? How much indicative price? For this area should be at least RM1000psf.

4 years later u can still get hilton at 357? hmmmmmmmm

also alila is a different niche than hilton kl... stay at one of their resorts in bali and you will know why..

Why not? Prices of hotels have more or less stayed stagnant over the last 3-4 years as there are a growing number of them mushrooming and competition from alternative residences like boutique villas or luxury apartment-style residences. Even if it does hit RM400 the Hilton has a far better brand name than Alila which most westerners hardly know.

Also, I have stayed at Alila in Jakarta. Basically, it's lousy - I would say a bit better than Cititel feel or so but with newer furniture.

I haven't stayed in Bali but from their website those are VILLAS, not a multi-storey hotel. You're dreaming if you think the Bangsar place is gonna look like that.

Looks like a lot of suckers going to get played...

Its the lrt connectivity with 2 security guards 24/7 at d covered bridge linking it to d existing bangsar lrt station dat will sell for doz residential units. And its only 1 stop fr kl sentral which is the central hub 4 all transportation including d upcoming high speed train 2 spore coupled with freehold status. N it is 1 stop fr midvalley n 6 stops (14 min) fr KLCC. By coming fullly furnish it removes d hassle of owners n investors alike.

One more ad coming out shortly on this highly anticipated project this weekend...the only lrt linked bridge in malaysia that provides 2 guards 24/7 to secure d bridge 4 ur safety.

Duplicated thread

More discussion over here...

https://forum.lowyat.net/topic/2715095

What is the purpose of the guard?the pedestrian can simply says that he wants to go to the hotel,right?

to provide some sense of security if u r using the bridge.. not only for hotel guests...

Ya,but anyone can use the bridge right?

yup, its a requirement by dbkl to have the bridge to be publicly accessible when Est proposed for the linked bridge

whichever way u look at it, a bridge with guards is better than a bridge without guards... whether u r public user or hotel guest

When I need to shit I know where to go to if so happen Im around bangsar

Only residential n hotel guest can access the linked bridge to d lrt at basement 2 of The Establishment using the security access card. The public cannot enter into the hotel directly via the linked bridge. Once ur on the bridge the 2 security guards will help prevent snatch theft, rape & molest at the bridge.

I have been to both alila in Indonesia, Jakarta and Bali, fantastic villa/hotel.
Definitely world class management
Way to go Alila, hopefully they will put Malaysia in a world class tourist map

And that makes the Establishment a good investment opportunity..

DIBS discontinued this year..lets c what d developer has in store..

yup i heard about that too so hopefully they can bring the same level of world class hotel to the
establishment/alila..

Heard 3% discount in lieu of dibs removed. After cny they will also remove the early bird discount of 10%.

if so, are they also reducing the selling price ?

So discount npw is 10 + 3% n without DIBS.

mmm..so confusing..

ok, let us see if we can make it easier..
wat are discounts, rebates, etc that are given

1) currently ......??

2) after cny....??

Currently for studio 10% + 3%. After cny only 3%. The early bird discount of 10% will b removed.

Still giving discount wow~ sales must be so so..

Alila breakfield Beside bangsar lrt station.

Fungsui no good..bedroom above dapur.

Not heart of bangsar nor breakfield. Cari banana leaf rice need to walk far far. Mau makan Bangsar telawi angmo food need to walk far far also. If driving just lagi far... Kena block by KTM railway.

only good thing.. u got lrt station next to you

This post has been edited by HELLO HELLO: Jan 22 2014, 08:48 AM

Walk across lrt station. Behind uoa building got 8 mamak n indian restaurants. In uoa building got Jom restaurant selling chinese tai chow, Joseph restaurant selling mat salleh food. Also got old town cafe, Wiz cafe, Subway sandwich and san francisco coffee. If u want to b more adventurous then take lrt to only one stop away to the upcoming klgateway mall at universiti lrt or the upcoming midvalley lrt. Klgateway mall promises lots of eateries and alfrasco dining...midvalley has no lack of eateries either.

But the bestest banana leaf located at the heart of brickfield. If simply eat can easily find around.. walk also can reach. But for quality foods quite far liao. Amoh style also prefer at bsc, leonardo dining place at heart of bangsar residential area or telawi place.

This post has been edited by HELLO HELLO: Jan 24 2014, 05:22 PM

LOL! If the heart of Brickfields what you're looking for, buy a place at Pearl Court or Menara Pelangi lorrr, dare or not?

i say good buy!

see lots of ah moh walking around the "little india" street just near this development as they like that kind of cultural tingy environment..

if renting to ah moh, no worry about fengshui re dapur above bed as they dont know and dont care....not sure if its bad in the first place..

i just like the concept, lrt connectivity, and location (though not true blue bangsar but i can live with it)..

if got long legs can walk lah to bangsar village..ke ke..ok kidding..not for us for sure..

Hv u tried some of the mamak shop at d back of uoa building? Some of d food is good. In 2017 when project is completed, thr will b more foodshops available. In alila itself thr will b 3 restaurants dat even provide room service..

Mamak WOR... Seldom c mamak food got nice 1. I mean indian food banana leaf macam nirava, kanna, vis.. And etc. Brickfield got many macam tu standard some r even nicer. Don't mix with it.oh. 1 is halal another 1 is not necessary halal oh.

This post has been edited by HELLO HELLO: Jan 25 2014, 11:58 AM

Ur tenants in alila will most likely b indians so the 8 indian n mamak shops behind UOA building will fit them well. Btw thr r indian restaurants behind uoa building as well. Go check it out..thr is also a subway sandwich shop in uoa building ground floor..

Can eat 1 Meh? I only know the good 1 behind uoa is the fierce curry restaurant but need to walk up a bit.

Subway food it may look healthy but actually its not that healthy.

Ic.. mean mostly Indian will stay at alila.

Anyway location OK. Where to find nowadays? just walk across got lrt and KLCC, kl sentral just few stops away. Just only surrounded by flat and kampung houses. Raining day will heard bullfrog mating and singing. But all these soon may gone slowly. Hope it turn to another hot spot.

Just kitchen under the bedroom macam kena cooked.

This post has been edited by HELLO HELLO: Jan 28 2014, 12:44 AM

Once building completed it will look v grand. And when people c d direct connecton to bangsar lrt via a modern looking bridge ur apt price will huat ah!

Went to sign the S&P yesterday and managed to snap a photo of this. Looks like it's almost fully booked.

This post has been edited by rinezry: Feb 9 2014, 04:45 PM

boss you beli studio which floor ? can share buildup and pricing ke?

Still got studio units at high floors

Latest update for Alila ... sudah mintak progress payment lorrr!!! So far already 25% (10% S&P signing + 10% foundation + 5% sewerage).

Yap, i received d same. UOA taukeh got lots if resources..pushing the construction full steam. Think project will finish in 3.5 yrs instead of 4 yrs.

Lots of resources why bill buyer completion of sewerage so early
Crazy, this type of billing really makes buyer worry

Shows customers how efficient dey r.

U r catching the wrong ball, this represents cash flow weakness. Developer can build it but will defi not bill it 1st

According to the schedule in our S&P, developer can bill AFTER they complete constructing the various stages outlined in the schedule. So developer has completed the severage stage n dey r billing us for this. Does this show cash flow weakness. If they bill us b4 completion then this will show cashflow weakness.

Haha really ah? Alila is Indonesian company operating lots of luxury hotels.

Correction, alila is a singaporean company operating many luxurious hotels in indon. Some of them charge usd1,000 per night.

Those bought under DIBS will not make any different. But those bought it this year will be short charged for sure.

Progress ongoing very promptly. This uoa big boss daughter definitely has no cashflow issues.

How is the sale so far?compared to nadi bangsar.

Both projects claim brisk sales. Nadi is a true blue freehold bangsar project while alila is a freehold brickfield project.

brickfields is also booming btw..YTL has just bought some land there so this place has lotsa potential in terms
of proximity to MV, Bangsar , KL Sentral..

Project moving full steam..think can complete ahead of time..

thread seems quiet

any happening news ?

U will b asked to pay the next progressive payment latest next month.

Quiet in this low yat blog buy my friend told me the developer has been working overtime on this project. Their contractor works non stop till night time. Think they will deliver the project early.

Still got small units available for sale?

Yes got several small units left, selling at rm1,300psf with total cost of rm609k after 10% discount.

Think 95% already sold.

WHOA! So fast gone up to RM 1,300 psf?? I remember first launching price was at RM 950 psf….

are these 20+ floors? Cant see lower level floors (10-20) appreciating so fast

Go to their show room at jln riong. There are abt 30+ unsold units mainly high floors.

The progress of the project, obtained from Keystone Facebook page.

looks like level 4 or 5 of the parking... 5 more levels to go before the facilities floor and then the residential units

surprisingly fast...

What's the name of the apartment behind this dev? If In Singapore those old flats and apartment would have been sold en-bloc and demolished for redevelopment.

Anybody can share the latest price and package for this project studio and 2 bedrooms unit?

i heard the apartment behind alila is fetching current rental rate of rm2800 to rm3000.

wah so high ah..whats d name of the apartment..u bought the establishment right

the apartment behind is called menara puteri apartment.

Any update for the project?

There will be an event in the sales gallery this saturday. Interest party can call Cindy 012-3328269 or Candy 017-9011644

there are still units available?

they do have some drop off unit from previous buyer.

Spoken to Candy. The smallest unit available are 468sft and only left 3units

yup

What is the address for this project? Bangsar or brickField?

Freehold?

address will under brickfields but i think it will not effect as i think last time kl sentral also brickfield.

yup. freehold

i think address plays a major role in the value of props.. brickfield prop will never command a price similar to Bangsar props.. KL sentral has changed their address, can alila change their address?

i dont know. maybe. you decide.

the surroundings is really... well. not the most posh sight.

1300psft@445sft

Freehold
158 Hotel rooms managed by Alila Hotels
Direct linked-bridge to Bangsar LRT Station
One stop away from KL’s biggest transportation hub – KL Sentral
Strong commercial presence in the vicinity – Bangsar, KL Sentral, Mid Valley & Bangsar South
Innovative & Purpose-driven architecture
The Coolest Brand –Heralded by Sunday Times UK in January 2011
Top 40 Luxury Hotel Brands – Alila Hotel

This post has been edited by PeriPeri2014: Dec 14 2014, 12:30 PM

actually this studio has a usp..it is actually a loft unit meaning the actual livable space or build up will eventually
be 660? (estimated)..cant remember exact size..

i saw the showhouse (which is now dismantled) and it was impressive - modern and contemporary and will
appeal to the younger gen

I went to the sales gallery 2 months back. Still selling RM 1,400 psf?

1300 after all the rebates discounts what nots...

yeah very nice concept i think but don't you think the location is really... not posh. like putting a diamond in a dog bowl, no offence to brickfielders.

even as we speak, brickfields is slowly undergoing a transformation with more and more established developers
like YTL having bought land in the area..
now it is not "posh" but does it mean it wont be in the future with its proximity to bangsar and kl sentral? what are the odds?

i think its important to know when is the right time to buy into an area - which is just as its about to take off and not when it has taken off..

what was the price when it was first launched in 2013?
izzit 1000psf?

The place is under transformation and i think the price is still reasonable compare to others along Jln Bangsar. Futhermore I think brickfields is quite a representative to our M'sia culture. I think that is why Alila chooses that place as Alila not like those commercial hotel, they are more on cultural and resort concept.