QUOTE(ZeneticX @ Jun 10 2025, 10:06 AM)
in the end, business is business
it's naive to think Bermaz will uphold Mazda's "premium" status eventhough clearly they are not in the eyes of the consumersthey could afford to do that in prior years since they have a niche amongst Toyota and Honda, people can argue to spend more on a nicer, more premium feeling vehicle
but now with Chinese brands in the market, it's getting harder to justify that approach especially for a relatively niche brand like Mazda. We've been getting reports how many sales they've lost to these brands and the performance of Bermaz in the stock market
Brands like Lexus, Mercedes, BMW could afford to do this (no price cuts, price wars etc) since they have an established brand value and presence. People would flock to these brands even with the price premium just for the badge, can't say the same for Mazda
my only pet peeve is Bermaz could've applied this strategy to Kia and kept Mazda as it is, but who am i judge? for all we know they could've done the market research and decided Mazda is the better brand to focus on volume, not surprising since Msian consumers are still sceptical of Korean brands after so many years
maybe i'm naive but Bermaz plays a fair share in misleading by releasing plenty of press releases convincing consumers that they are not interested in price wars and will never participate in it to maintain the brand reputation / quality but like you said "business is business" and i should have spent my monies elsewhere from the beginning.
i don't mind Bermaz giving price cuts to their line ups because it's all strategy but it's how they do it. a car that used to costs RM160k is now RM40k cheaper to own (granted it's a smaller engine but if their previous price list were of any telling, the difference should have only been +/- RM10k, not RM40k).
Bermaz admitted back then that they had to priced the High+ at RM160k because of taxes, so with a RM40k reduction in price - was there a reduction in taxes for CBU cars? I don't want to go into the details but everyone can do their own assessment on this but to me, personally, this is unscrupulous.
like i said before and i reiterate, i rooted for Mazda because i liked what the company stood for and Bermaz seemed aligned as well but if i knew Bermaz is going to fold last minute by pulling shameless stunts like these, i would have looked the other way early on.
then again, there will always be defenders and they are not wrong. each to its own i guess.
at the end of the day, as long as consumers are spending their money happily then it is all good.
QUOTE(lee82gx @ Jun 10 2025, 10:42 AM)
Thanks for sharing your experience.
If you have continentals and Lexus in your range, I would not compare them in the same bracket as Mazda's. No matter what they claim and say and what you feel when you knock the panels and door cards, they are more or less in the same price range of an entry Japanese car. I personally will not be following Mazda if they walk in the path of Lexus and go for continental pricing. Upmarket a bit is also tough, as you mix in the entry continentals and various other EV options. Even comparing Tudor and Rolex, you will see a difference eventually, either in the product, service or overall satisfaction. So, perhaps to go downstream is not a wrong option for Bermaz and Mazda. Remember they are in business partnership and they both make decision, can't just lay the whole blame on Bermaz want to cheapen the brand or whatever.
Eventually you are only left with Toyota / Lexus as the principal manufacturer + distributor + dealer, once you discount Honda. I cannot recall any other brand that is doing the same. Maybe only Stellantis and Peugeot (yucks)?
honestly, i never once compared Mazda with any of the continentals or even Lexus because Mazda could never touch them even if they wanted to and that is OK because they never set out to be like them or beat them - Mazda was "their own", if you get what I mean. they seem to forge their own ways of doing things and i like that and i am OK in spending monies to support that ideology, "their individualism", so to speak. the only thing they had it going for them was consistency and persistence and Bermaz squandered it.
i agree that Mazda probably had a part to play with the price reduction and i'm OK with that, what i am NOT OK with is how expensive Bermaz priced the Mazda3 before and claimed it was taxes that drove the price up high.
other than Mazda, Bermaz actually do not have a good track record in car dealerships. they eff'd up Peugeot and hearsay KIA is also going away.