Apple, Samsung, and Google will each be offering you a variety of ways to spend MYR 4k on your next phone. Why Samsung thinks it can get away with the escalation in price.

The three key factors are that
(a) it’s not a huge rise from last year’s Note model,
(b) it’s padded out with immediate bundles and sweeteners that get you extras like a DeX desktop dock, and
© Apple’s making the same move, which normalizes it.

For Apple, the iPhone X’s OLED screen from Samsung is surely a pricey component, especially when you consider Samsung’s likely reluctance to share an exclusive piece of hardware (no one else does bezel-less OLED of this quality, not even LG) with its biggest mobile rival. And as to Google and its new Pixel XL? I’m not going to prejudge that product, though it too is expected to have a hard-to-manufacture OLED display with reduced bezels.

The unifying threads between the three companies pushing past the MYR 4k marker are the desire to have an unmatched display (however briefly) and the depth of brand goodwill to convince consumers to come along for the ride. The loyalty of iPhone users is legendary, rivaled only by the degree of dependence that most of the world has on Google apps and services. And with Samsung having sold a few hundred million smartphones of its own, many people have grown attached to that brand too. To push people to spend more than they’ve previously been comfortable with, a strong brand is essential.

[url=https://www.theverge.com/2017/9/20/16338022/iphone-x-google-pixel-2-price-change]Read more here[/url