just a matter of time before they give 30k discount for this car

My prediction, optima will match camry hybrid price and elantra similar maximum discount like civic turbo. Bear in mind, excluding the continentals, these 2 products are segment leaders now in terms of performance. After all it is CBU, so price not so elastic. Further, MYR is still in shitty position despite some small recovery in the month. Most likely that the product was order when MYR at weakest.

Squeezing price further down will hurt future product launches. If MYR improves and CKD operations, got hope of better pricing. If they are pricing it like this at launch, i believe they are fine without great sales number. Just play the niche market as pushing market share need a lot of money and may not succeed knowing how ingrained Malaysian's perception of Toyota/Honda.