QUOTE(richard912 @ Oct 19 2016, 10:36 AM)
I really hope AMD manage to stay in play. Else, we will be seeing significantly higher prices for Nvidia products
At the rate they're discounting their GPUs, they wont be in for long. Because "cheap" is the only reason why they're staying in this game, and the cheaper they get, the less profitable they are, and less R&D to make better GPUs. It's a vicious cycle. If you want them to stay in the game, shouldn't you ask them to stay in the game to be more competitive performance-wise, rather than just offering cheap GPUs?
And we are already seeing significantly higher prices for Nvidia GPUs. Sure, it may be because Nvidia can price their products however they like because there is no competition, but who's fault is that Nvidia has no competition at this point? AMD needs to realize that the PC market is not like the console market, because they sure is treating it like one. In console market, you can offer the hardware cheap, even at a loss, but that loss is offset back into profit by margins they get from software. PC games are pirated left and right, offered discounts (bundled in and Steam sales, etc), there's no margin to get from there, other than placing those margins from GPU sales.
In the end, you cannot get something out of nothing. You have to pour in R&D cost to get better GPUs. R&D cost comes from profit margins from hardware sales in the PC business. When you mark your pricetag that cheap with razor thin profit margin, in the case of AMD, allegedly in the name of "catering to the masses", the funds you get from these margins to roll back into R&D dwindle away as well. Hence why you see them being 2 generations behind in terms of hardware efficiency (480 being equivalent to a 2-year old 970), because their R&D cost is that much smaller (because they sell their GPUs cheap), and smaller budgets means slower GPU development.
Oct 19 2016, 10:53 AM

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