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As with any company that has good data on customers, we often design and run targeted campaigns based on factors such as tenure, types of services used, payment history and many more. These targeted campaigns are to ensure that customers get to try out the varied services and plans that Maxis offers.

Sometimes Maxis uses offers to stimulate trial of new services. Every now and then we also offer special deals to get our customers to switch in their family members as Maxis customers, sometimes to extend a contract.

Additionally, in conjunction with Maxis’ 4G expansion into more towns in Sabah and Sarawak, we launched an introductory 4G promotion that comes with more data. We simply want the East Malaysian residents to enjoy the 4G experience with the upgraded network. The network upgrade has already happened in other parts of the country and now brings the same improved performance to 8 towns across East Malaysia.