Agree.
However, you can always make yourself more difficult to replace so that your company will think twice before kicking you out (due to downsizing or office politics etc), and even if the company kicks you out, you will have no fear coz there's a new job waiting for you-- the competitor is more than happy to hire you, or you are smart enough to start your own.
Yes, you can replace the CEO, but it may come with a heavy price. A very good example of this is the case of Steve Jobs. Some bit of Apple history here:
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John Sculley, who was the ex-CEO of Pepsi-Cola and was hired as the new CEO for Apple back in 1983, forced Steve Jobs out from Apple in 1985, though Steve Jobs was the co-founder and CEO back then. 12 years later, Apple purchased the new company Jobs started (NeXT) for USD 427 million to bring him back. Jobs then became the de facto CEO of Apple. Apple suffered financial loss every year ever since Steve Jobs was forced to leave. When Jobs returned, in just 1 year, the company made profits once again after 12 years of loss.
& Apple applies its own blue ocean strategy. There's no other brand using iOS and MacOS except Apple. Although Apple still has to compete with Microsoft Windows, Google Android and other laptop & smartphone brands, but has Apple lost? Nope, it's a winner. See how well Apple is doing now? It's Forbes #1 World's Most Valuable Brand 2017, with a brand value of USD 170 billion, surpassing Google (ranked #2; USD101.8bil) and Microsoft (ranked #3; USD 87bil). The list is
here.
The blue ocean strategy doesn't totally eliminate competition, but it can significantly reduce the amount of blood shed while fighting for $$$ and opportunities in the real world. Another example is AirAsia, if you want a local one. Yes, you can have another low cost airline to replace AirAsia, but is it easy to do so? How much time will it take? How much will it cost?
Another 2 local examples are Mydin and Mr DIY.
Mydin started as a small wooden kedai runcit in Kelantan by a poor Malay family, but decades later, it's now called MYDIN Mohamed Holdings Berhad with an annual turnover of about RM3 billion. Mr DIY started its business in 2005, and now, 12 years later, 300 stores and explanding to Brunei and Thailand. Its annual revenue is RM 1 billion+.
The same strategy can apply to your career and at workforce. You can make yourself unique (highly specialised at work; award-winning; consistently high KPI; proven track record with rich experience) that it's hard to replace you. Only dumb companies will throw away elite staff to hire those substandard ones (unless there are really some serious issues). There are some employees that companies need to protect (known as "core employees") coz they are the cash cows. Companies can't just simply fire/dismiss/retrench them without milking them first, and even if companies do, they need to make sure the new cows can produce the same quality and amount of milk as the old cows do.
Lastly, what do AirAsia, Mydin and Mr DIY have in common? Low cost, high value.
That's what consumers love... and employers love too.
This is called
value innovation in the blue ocean strategy.
U forgot to quote the 10m businesses which have low cost high value but failed too. Anyway here is share salary thread.
Discusion for sth like this shud be in another thread.