Just look at the titan/780/780ti/980 cooler.
It looks good. It reaffirms before you test it out atleast " Money Well Spent" kindda feeling.
Its the same as going to Massage Parlor ahem getting a HJ for RM50 from Pro Auntie and going to another with Miss Universe for RM150.
So if this anecdote is simple.. why isnt buying gpu the same..
ATI is the former while Nvidia is the later
Look at phones. Apple led in the beginning with design and ask for a premium and still do lol... Android came in with crappy looking phones. Phones now are packaged like iphones. Android kicked apple butt. No more bulky huge boxes.
Its one of the reasons why EVGA / Asus excels at for a long time and now even their low/mid end etc all gets good packaging. Gaygay ( Actually got a warning in OCN for calling gigabyte Gaygay..) has totally revamped itself realizing this. Ppl will pay for it.
Spending money for design and packaging matters.
In that respect i will still recommend the 970 over 290x any day.
btw the full maxwell has a lot of work to do to satisfy the enthusiast level. Everybody is waiting for 4k to be dominated with dual cards at min 60fps with everything turned up. This is no small feat.
Current offerings overclock does it for 1440p. ure gonna need 2.25x the performance of these cards to achieve that. Thats no joke.
signing off.. Gee posted a lot today while waiting for waifu at airport. But this the whole hearted truth on how i feel about ati.
You know the feeling you tell ureself you will never want to be conned/scam again.... thats the reason why i dont buy ati anymore and i doubt they will change.
WARNING!!! FANBOY detected.
If you buy R9 290X Lightning Edition, you'll get great packaging. Packaging has nothing to do with ATI. Asus also got ATI card. I'm not sure why you blame ATI for packaging. LOL...