With the news of XBox 360 will get a 1080p dashboard update, do u think that it would be more difficult for Sony to justify PS3' price.

Um, I think no because it just an upscale, and not true 1080p. Unless 1080p on PS3 is just an upscale as well, I don't think it would matter if Xbox 360 supports 1080p.

Yesterday we reported on Microsoft's HD DVD plans (in Japan) and the somewhat surprising news that with the fall software update the Xbox 360 will be 1080p capable.

Many industry observers have viewed these moves by Microsoft simply as "me too" announcements. Sony has invested a lot in the PlayStation 3 and Blu-ray, and you can bet their marketing team will soon be emphasizing the Blu-ray functionality and 1080p output. Microsoft surely doesn't want to be buried by all this talk, and so they can now claim to have a high-definition movie player and 1080p output as well-at least that seems to be the general thinking.

So what is Sony's reaction to this latest Microsoft news? Brian Crecente of the popular Kotaku blog heard from Dave Karraker, senior director for corporate communications at Sony Computer Entertainment America, who harped on the fact that the HD DVD player won't improve the gaming experience on the 360 (MS still insists it won't be used for games).

"It's unfortunate that Microsoft's external HD-DVD drive will not enhance the experience at all for the gamer," said Karraker. "Sony realizes that to truly take gaming into the next generation requires a larger data format for both games and movies. PS3 uses the Blu-ray format for gaming, giving developers 50 GB of high-definition storage on a single disc, while Microsoft's 9 GB DVD gaming format is an obstacle for storing HD content."

As for Microsoft's 1080p announcement, Karraker noted that the software update still doesn't enable true HD on the Xbox 360. "Furthermore, Microsoft's announced HD games patch is really just a compatibility feature -- upscaling lower-resolution content does not make it Full HD (1080p), something that PS3 can do out of the box," he said.

[UPDATE] After getting word of Sony's comments Microsoft told GameDaily BIZ that contrary to the SCEA statement, "The facts are that with this software update, video and game content developed for 1080p will be output at 1080p -- native, not upscaled. Only content developed for lower resolutions will be upscaled."

no its like this..

my datsun is red, and it can go faster than ur black wrx.

As for Microsoft's 1080p announcement, Karraker noted that the software update still doesn't enable true HD on the Xbox 360. "Furthermore, Microsoft's announced HD games patch is really just a compatibility feature -- upscaling lower-resolution content does not make it Full HD (1080p), something that PS3 can do out of the box," he said.

After getting word of Sony's comments Microsoft told GameDaily BIZ that contrary to the SCEA statement, "The facts are that with this software update, video and game content developed for 1080p will be output at 1080p -- native, not upscaled. Only content developed for lower resolutions will be upscaled."

"It's unfortunate that Microsoft's external HD-DVD drive will not enhance the experience at all for the gamer," said Karraker. "Sony realizes that to truly take gaming into the next generation requires a larger data format for both games and movies. PS3 uses the Blu-ray format for gaming, giving developers 50 GB of high-definition storage on a single disc, while Microsoft's 9 GB DVD gaming format is an obstacle for storing HD content."

wow i am AMAZED ..  at that price, it can do a 1080p (may it be 1080p24, 1080p60 bla bla bla) Even Toshiba's $499 HD DVD player dont do 1080p .. What chip is XBox 360 using for its video encoding?

yeah ?  i bet my mom can beat the hell out of ur mom !!!   
THe HD DVD add on is not even in the market yet this Karakatua guy is certain that it wont do a full HD. 
wow i am AMAZED ..  at that price, it can do a 1080p (may it be 1080p24, 1080p60 bla bla bla) Even Toshiba's $499 HD DVD player dont do 1080p .. What chip is XBox 360 using for its video encoding?

Hell even the Samsung BD Player at $999 dont do native 1080p24, meaning stripping 1080p24 native signal from the disk and pump it out directly.
its coming to a FULL half year after the launch of BD and there is STILL ABSOLUTELY no sign of 50GB BD movie titles in the market. And people are willing to cut their balls off if they see EVEN 1 PS3 game using 50GB BD disk. 

XBox360 has a fake 1080p, its not a true 1080p HD. All the XBox360 does is Upscaling, meaning... a 720 signal will be widen and fits into a 1080p. Thus the quality isnt that impressive.

XBox360 has a fake 1080p, its not a true 1080p HD. All the XBox360 does is Upscaling, meaning... a 720 signal will be widen and fits into a 1080p. Thus the quality isnt that impressive.

After getting word of Sony's comments Microsoft told GameDaily BIZ that contrary to the SCEA statement, "The facts are that with this software update, video and game content developed for 1080p will be output at 1080p -- native, not upscaled. Only content developed for lower resolutions will be upscaled."

But the question is, do you really need a 60" tv??? Maybe a 32" is enough to see the difference.... thats why they have 1080p in the current 32" models...

But the question is, do you really need a 60" tv??? Maybe a 32" is enough to see the difference.... thats why they have 1080p in the current 32" models...

In the end, everyone forgets that at the end of the day, GAMES are what make consoles good, not technical specs. Case in point, xbox vs ps2..... 

Bigger numbers play a big role in marketing. 1080 sounds a lot bigger than 720. Some people are sold on the numbers alone even if they can't really notice a difference. Well they will "see" the difference, but it's mostly a placebo effect. Much like those new bose speakers "sound awesome". LOL.