Something Big and Exciting = Something Boring and Expensive?

This post has been edited by izwanikhsan: Oct 4 2016, 06:34 PM

I don't think it's MYTV...the "something big" ad is from Astro's website la


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I think its gonna be new add on/ bundle packages which are cheaper than current Superpack and Superpack Plus rates. Because they realized many customers either downgrade their Superpack, convert to NJOI or even terminate their subscription.

ch 998. This is the best they could think of? Someone from promotion and content department should be fired.


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I'm speechless with the program lineup on FIESTA. A 2006 program?


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20 concerts repeated until 31 Dec 2016 is "something big and exciting"?


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Free Astro Fiesta and free access to OD if we connect pvr decoder to internet? That's it?

This post has been edited by izwanikhsan: Oct 10 2016, 04:09 PM

They are showing Siti Nurhaliza's 2006 performance when in fact she did countless concerts since 2006 until today. They've run out of ideas...and run out of time too. Contests are part of Astro's agenda, so what's so special about the 20th anniversary contests when they actually do the some every month and every year?

1. Contests only benefit selected number of winners, not all customers (those who don't bother about the contest or join the contests but lost)
2. No sane person will enjoy watching 20 (some of them are old ones) concerts that will be repeated on daily basis from 10.10.2016 until 31.12.2016.
3. The "SOMETHING BIG AND EXCITING" is misleading.

Astro expects lower content cost in FY18
By Adela Megan Willy

http://www.theedgemarkets.com/my/article/astro-expects-lower-content-cost-fy18

Astro Malaysia Holdings Bhd, which has been impacted by expensive sports content and the sharp depreciation of the ringgit this year, is confident that the content cost for its television business will go back to between 32% and 35% of annual TV revenue in the next financial year ending Jan 31, 2018 (FY18).

“If our currency stabilises, and minus major sports events, our content cost could go down to about 33% or 34% in FY18,” Astro group chief executive officer Datuk Rohana Rozhan told reporters at the sidelines of Astro’s 20th anniversary celebration here yesterday.

Astro had previously maintained the content cost at between 32% and 35% of its TV revenue.

Astro’s content cost for FY17 is expected to rise up to roughly 38% of TV revenue, following the local currency’s depreciation — Astro buys most of its content in US dollars — and two major sports events, namely the Rio 2016 Olympics and the Uefa Euro 2016.

In the second quarter ended July 31, 2016 (2QFY17), Astro’s net profit slipped 8.6% to RM125.43 million from RM137.24 million a year ago, mainly due to lower subscription revenue and higher content costs, and the impact of the weakening ringgit.

Revenue, however, was up 4.3% at RM1.43 billion from RM1.37 billion in the previous corresponding quarter due mainly to an increase in advertising, home shopping and other revenue.

Meanwhile, on whether the group is still confident about raising its average revenue per user (Arpu) to its targeted RM119 in five years from the current RM99, Rohana said the company is confident as “we are actively introducing new products and innovating our content, and the number of subscribers is constantly growing”.

The rise in its Arpu would be driven primarily by new and improved products and services as well as a rise in the number of customers subscribing for content packages, according to Rohana.

Astro is aiming to raise its service penetration to 90% or about seven million households in five years. Currently, the group serves five million or 69% of Malaysian households via both its pay and subscription-free TV services.

“Although we are seeing a change in the buying patterns of our customers, particularly the lower-end ones as they are opting for smaller [content] packages, there is still a high take-up rate of big product bundles among our high-end customers.

“These are subscribers who pay for added value and quality. Therefore, we will use this opportunity to drive up our connectivity,” added Rohana.

On Bursa Malaysia, Astro’s share price inched up 0.36% to settle at RM2.80 yesterday, valuing it at RM14.57 billion.

This post has been edited by izwanikhsan: Oct 11 2016, 05:56 PM

They introduced A-LIST in expense of SUNDANCE and TARA HD in expense of ZEE TV. Introducing in-house ROJAK channels is their strategy to manage content cost.

Except for Astro Hitz (CH 705). That channel deserves to be axed for playing outdated music videos and wasting the transponder's space.

Their exclusive satellite TV license will expire Feb 2017. I hope the government will liberalize the satellite TV licenses after that. Mega TV, MiTV and ABN failed because cable TV won't work in Malaysia. For Hypp TV, it is not feasible to cover the whole Malaysia, especially rural areas.

Upcoming thriller channel - Boo Channel. Booooo they should bring Thrill HD instead of in house rojak channel.

This post has been edited by izwanikhsan: Oct 14 2016, 12:24 PM


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ASTRO BRINGS MORE HINDI CONTENT WITH TARA HD (Ch108)


Kuala Lumpur, 19 October 2016 - Astro launches Tara HD (Channel 108), a new Hindi General Entertainment HD channel today, and this channel will be on free preview to Astro customers with B.yond set-top-box until 20 November 2016. Fans of Bollywood entertainment will be thrilled to get the latest Bollywood and classic movies, TV series, reality shows, talk shows and crime dramas on two Astro-branded Hindi channels; Tara HD and BollyOne HD (Ch251). After the free preview ends, Tara HD channel will be available in Astro Family HD pack on Astro TV and Astro on the Go (AOTG), as well as on a prepaid basis on NJOI.

Dr. Rajamani Chellamuthu, Astro Senior Vice President of Indian Customer Business said, "Astro is committed to bring the best Indian content to viewers. In 2014, we launched BollyOne HD, a 24-hour Hindi movie channel showcasing the latest movies, and the response has been amazing. With the launch of TARA HD today, we will deliver even more Hindi entertainment including dramas, movies, concerts, award shows, reality shows, documentary and talk shows. TARA HD offers the best Bollywood entertainment for audiences from all age groups. We've handpicked our movies as well as dramas from popular channels like Colors, Star Gold and Star Plus to deliver a good range of entertainment content."

TARA HD offers the best and latest drama series, variety shows, and music programmes from India and Pakistan. Viewers can look forward to dramas including 'Chakravarthi Ashok Samrat', 'Nagin', 'Yeh Hai Mohobattein', 'Ishqbaaaz' and 'CID'; TV series like 'Yudh' starring Amitabh Bachchan, popular talk shows 'Koffee with Karan' and 'The Kapil Sharma Show' and variety shows 'Bolly Stars', 'Bolly Dance', and 'Comedy Nights Bachaq'.

NJOI customers will also be able to enjoy the free preview of TARA HD until 20 November 2016. After which they can access the channel on a prepaid basis at RM7 for 3 days, RM10 for 7 days and RM25 for 30 days. Besides Astro TV, TARA HD will also be available on AOTG for Astro customers with HD service and AOTG subscription. AOTG subscription is included at no additional cost for Astro customers with Super Pack Plus, Super Pack, Multi room, Sports Pack and Value Pack, and available to other Astro customers at RM10.60/month.

TARA HD channel is available with English and Bahasa Malaysia subtitles. To subscribe to Astro and NJOI, please visit www.astro.com.my or call 03-9543 3838.

This post has been edited by izwanikhsan: Oct 26 2016, 08:40 PM

You'll be charged RM10 for the downgrade. Not per package. Downgrade will only be effectice on your next billing cycle. Nilai Pack or any other value packs have 6 months contract (cannot downgrade within 6 months).

This post has been edited by izwanikhsan: Nov 5 2016, 12:07 AM

Monopoly wants to merge with another monopoly. Birds of same feather flock together.

UHD channels? So many channels like Animax, Lifetime, CNN, Cartoon Network etc have HD feed yet Astro have not upgraded them to HD yet. We may not see UHD in years to come.

Govt is partly at fault for giving exclusive satellite tv licence to Astro. Cable network (mitv, abn xcess) and fibre network (unifi hypptv) are toooo expensive to be installed to cover the whole nation.

Astro is under pressure.

http://www.thestar.com.my/business/busines...-taken-private/