Why sell the 10400mAh Mi Power Bank at only RM 36?

So, are the Mi Power Banks a gimmick? Not so. It’s in fact a very brilliant piece of marketing strategy from Xiaomi. Even during their early days of marketing promotion, Xiaomi’s co-founder, Mr. Li Wanqiang was asked on how much they should sell a can of coke. And he replied, ““If we do it, we do it fierce. Make it 0.1 yuan!”
In the same way, selling Xiaomi’s 10400mAh power banks at RM 36 is really “fierce”. And no doubt, they definitely sold out their fifteen thousand units of Mi Power Bank within a few hours, just like how their flagship Mi 3 quad core smart phone, going for USD 300, sold out within minutes of introduction.

Would Xiaomi’s fierceness cause them to continue selling their power bank units at a loss, to serve as a marketing tool for their smart phones? It is hard to tell, but for now, it is a working strategy. By selling at a loss, they create a word of mouth marketing, just like how Air Asia did when they started and needed the exposure to disrupt the market and gain market share.
Do consider the following figures. Let’s say if Xiaomi makes about RM 100 to 150 per hand set, while loses RM 20 to 30 per power bank sold. But by selling their 10400mAh Power Banks at only RM 36, they create a massive of the word of mouth campaign for free. With that sacrifice and the fact that they still sell about 10,000 pieces of smart phones each round, it rounds up to making them about RM 900k gross profits each time they do so.

In comparison, competitors like Samsung does roadshows and advertises on billboards, magazines and takes full-page colour spreads in newspapers, which bumps up the marketing costs. Of which, it would make it harder for Samsung to compete in price. This compounds Samsung’s problems of shrinking sales as they get pounded on the premium market by Apple, and on the low-end market by Chinese handset makers.

Why sell the 10400mAh Mi Power Bank at only RM 36?

So, are the Mi Power Banks a gimmick? Not so. It’s in fact a very brilliant piece of marketing strategy from Xiaomi. Even during their early days of marketing promotion, Xiaomi’s co-founder, Mr. Li Wanqiang was asked on how much they should sell a can of coke. And he replied, ““If we do it, we do it fierce. Make it 0.1 yuan!”
In the same way, selling Xiaomi’s 10400mAh power banks at RM 36 is really “fierce”. And no doubt, they definitely sold out their fifteen thousand units of Mi Power Bank within a few hours, just like how their flagship Mi 3 quad core smart phone, going for USD 300, sold out within minutes of introduction.

Would Xiaomi’s fierceness cause them to continue selling their power bank units at a loss, to serve as a marketing tool for their smart phones? It is hard to tell, but for now, it is a working strategy. By selling at a loss, they create a word of mouth marketing, just like how Air Asia did when they started and needed the exposure to disrupt the market and gain market share.
Do consider the following figures. Let’s say if Xiaomi makes about RM 100 to 150 per hand set, while loses RM 20 to 30 per power bank sold. But by selling their 10400mAh Power Banks at only RM 36, they create a massive of the word of mouth campaign for free. With that sacrifice and the fact that they still sell about 10,000 pieces of smart phones each round, it rounds up to making them about RM 900k gross profits each time they do so.

In comparison, competitors like Samsung does roadshows and advertises on billboards, magazines and takes full-page colour spreads in newspapers, which bumps up the marketing costs. Of which, it would make it harder for Samsung to compete in price. This compounds Samsung’s problems of shrinking sales as they get pounded on the premium market by Apple, and on the low-end market by Chinese handset makers.

i really admire how they marketing..
last week i watch taiwan talk show about smartphone company..
samsung face 2 main competitor..
one is apple and one is xiaomi
the expert say samsung much worry about xiaomi because of their aggressive price they offer

how u fill in those form in so little time?

hi guys, how to change the account infomation? like delivery address and shipping address, phone number

Fedex is sleeping

-  7/30/2014  -  Wednesday
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At local FedEx facility
SHAH ALAM MY
8:31 am
Delivery exception
SHAH ALAM MY
Business closed - No delivery attempt
-  7/29/2014  -  Tuesday
9:10 am
At local FedEx facility
SHAH ALAM MY
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its been at shah alam since 26/7/2014

xiaomi products are not sell everyday, somemore sold out very fast.

while can buy samsung & apple products anytime & anywhere.

for affortable consumer, they got $$$ in pocket, however xiaomi has always no stock, then they will shift to other brands.

Been wondering why with same galaxy note 2/s4 charger, one of my 10k battery heat up when charging the pb. The other pb with same type of note 2 charger is still cool. Then finally realise one of the charger is super hot, still charging but very hot. Immediately ran down to buy another original note 2 charger at RM60. Plug in the heated battery, after a while it cool down the same with the other pb.

So for those not in the know, the 10K battery when charging is always cool, not even warm. So if it started heating up even a bit, watch out, it might also not be the batt but the charger.

Wondering if that charger is the cause of my S4 batt life getting much shorter recently, spoiling my S4 batt after a year.

O.o rm60 i hate when it spoil cause nvr know genuine charger or replica aaa hard to different them.

you guys just add to cart only?

after sales close, still can check out and fill in address?

Xiaomi do have limited stock as its still have to compete to source chips and parts from the same source as Samsung and others. If they sell by normal channel, they still have only 10K stock at hand but with flash sales, they can wipe their stock out, create publicity, creating "artificial" demands (yes limited quantity can pull in customer that otherwise would not consider it) and finally save on distribution profit sharing AND lowered the price at the same time. It's great marketing with limited stock.

Both of them original, bought from trusted phone dealer earlier. Actually the spoiled one comes original from my S4.

The new charger, I just buy from a phone store, now that one don't know original or not. It does comes with a huge Samsung note2  box and the seller assure me its original Note 2 charger.

It looks exactly like my other 2 charger tho and the plastic covering sticking around the charger itself looks the same as the other Note 2 charger I have (the old undamaged charger definite original, take from Note 2 phone as my old seller does not have additional S4 charger stock, thus take from one of his existing phone).

Yep, I still a tiny bit worry if its really original coz cannot differentiate them even if they're fake.

the original samsung chargers and cable are not the best quality.

My samsung phone cable after 4 months spoil already

My old old nokia phone cable after 10 years still works fine.