For RM2.5k, 80 out of 100 will go for either note 4 or ip6. Another 19 will be ended up with HTC, nokia, sony, xiaomi and etc.
The last one standing will be among us, who still having hopes with BB, no matter what.
Blackberry as a phone company has to wake up and see their strong selling point is the OS itself, not the outlook of the phones. Many out there have not seen or not aware of the features of BB10, and yet BB expect them to jump on and being sold.
Pricetag might not be the first thing in mind for the consumers, especially the target audience for BB is still the business users. How many others will concern about the security of their data, chances are, they don't even care/know.
The smartphones are now entering a very uncertain era, where the makers have to take every single aspect into consideration, from price to features, from screensize to endurability.
I personally don't think the launch of BB passport/classic will make any greater impact compared to Z10/Q10. If BB loves a comeback, they will have to try harder.
Agree! Security is important but how many smartphones users actually care about this. Look at Android... virtually all apps needs access to phone/personal data yet people still download their apps like crazy!
While biz users don't see pricetags as their main concern, majority of us will. Phone choices is basically limitless in the RM2k bracket and I'd say even at RM1k+, we can actually get a very decent spec phone.
To tap the market, it's a very hard for BB since they have lagged so far behind esp to Android and Chinese makers. Maybe BB is now targeting niche market rather than the masses.