QUOTE(andrekua2 @ May 26 2014, 12:10 AM)
Perhaps Xiaomi paid extra this time to satisfy buyers.
I think Xiaomi will regret coming to Malaysia very soon. Soldout , rage in Fb. Scalpers, rage in Fb. Slower but within time range delivery, rage in Fb.
I think they did much better than Samsung. At least we can see that a lot of people really received their items, although the available units are low, which is frustrating for many but keep in mind that this is their business strategy.
Create a "demand", by limiting the supply, so that it would build up hype.
Of course there would be people that will rage, but sometimes all publicity is good publicity whether it is rage or rave.
I had said this before in the previous thread, this is very similar to a strategy that Google used.
Gmail and Google+ are both marketed using this strategy.
Both are invite-only at first, to create a demand, to build up hype and anticipation. People that are able and use it will praise and rave about it, causing people that are not yet using it to want to try it out and see what is so good about it.
This is a double edged sword though. It worked extremely well for Gmail but can be said as failed for Google+.
For Xiaomi's case, right now, they trying to build up hype for this phone. Understandably, Xiaomi is still not yet well known enough, when compared to other brands like Samsung, Apple, LG, that's why they are giving away those power banks for such a low price. RM36 IS the retail price for the power banks but if they don't set any limits on it, it wouldn't build up the hypes and news.
Just my slightly long 2cents.
May 25 2014, 11:32 PM
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