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Where is the property market heading?
Last updated on 29/05/2014 - 19:21
28/05/2014 - 14:00 ShareThis
Vincent Lim
OPINION: Three months have passed since the authorities announced several measures to keep property prices in check. Smaller margin of financing, higher property gains tax upon disposal and a ban on the developer interest bearing scheme (DIBS) are some of them.
In the absence of official figures to determine whether such measures are living up to expectations, the next best yardstick is to get a feel from property developers and other players associated with the industry, such as real estate agents, conveyancing lawyers and bankers.
Even if there is a concerted effort to compile such findings, it will always be a few months late and the data may not reflect the true scenario.
Twenty-four years ago, my previous company hired a professional research house to determine the supply, demand and pricing of residential properties in Cheras.
The findings concluded that supply outstripped demand and therefore for the project to succeed, the properties must go below a certain price.
We went against the findings, priced the properties above the average and embarked on a heavy promotional campaign. We sold out within four months of our launch.
In 2004, we carried out a market impact assessment study for our project in Mont Kiara as part of a requirement for our bridging finance facilities. We engaged a property valuer who found the project could, at its best, be sold for around RM380 per sq ft (psf). Again, we went against the report and sold out the project within four months at an average price of RM470 psf.
A year later, the same property valuer was hired to carry out another study for our next project. This time, they determined the figure to be around RM500 psf. You guessed it; we went for an average price of RM570 psf and sold out the first phase. The subsequent three phases continued to be sold out at higher prices.
The scenarios clearly indicate that no one knows where the property market will be heading. One can only make an educated guess. The famous 10-year property cycle that everyone talks about is merely a theory. If it really holds water, then why has the famous Japanese property bubble that burst in the early 1990s not recovered until today?
Property experts will be quick to provide justifications – that Japan is probably an exception; that the prices had gone too high, that it would take 20 years to recover and at the end of that, someone will say it will take 30 years and so on.
With this in mind, I am careful when friends ask my opinion on where the property market is heading. No one can be certain what the future holds. Remember that all property readings are just predictions.
Here are some salient points that one should consider before delving into an uncertain property market:
➤ Never read the property market and its cycle in isolation. Always consider the economy which is highly dependent on four main facets: foreign direct investment, export, domestic consumption and government fiscal spending.
➤ Keep an eye on the unemployment rate. As long as the people are employed, non-performing loans are likely to be kept at bay and property prices will remain stable, if not, continue to rise.
➤ Location and concept no longer dictate property price performance. Property play is beginning to appear like a financial game. As long as banks are willing to lend, property prices will continue to rise. In spite of the wisdom of the Central Bank to curb overheating, the market will eventually adjust itself according to the forces of supply and demand.
➤ Inflation, rising cost of building materials, increased wages and higher land cost, among others, significantly affect property prices in the primary market. The Goods and Services Tax to be introduced in 2015 will have an impact on building materials.
➤ When properties are priced beyond the reach of the buying public, there is a possibility a two-generation loan tenure will be introduced to make repayment affordable. Japan offered a 100-year multi generation property loan in 1990 and Singapore a 50-year tenure in 2012. Such measures, if not curbed, will continue to fuel property prices.
➤ Banks are in the business of lending. Property loans are asset-backed and hence relatively safe. In pursuit of loan growth, banks in collaboration with property developers will come up with creative packages that work within Central Bank guidelines.
➤ The property industry is treading on dangerous grounds when we see the emergence of inexperience short-term players jumping into the bandwagon, thinking the business is lucrative.
Vincent Lim’s early career covered journalism, marketing and public affairs. This life member of the Harvard Business School Alumni Club of Malaysia recently retired as COO and executive director of a boutique property development company.
This article was first published in the April 5, 2014 issue of The Heat.
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