QUOTE(rav3n82 @ Mar 4 2014, 12:52 PM)
You're correct. That's why reference cards (with blower style cooler) is very suitable for small (ITX) builds, since it does not heat up your casing. The hot air is expensed (almost entirely) outside of the casing.
It's actually harder to design a reference (blower) cooler, since manufacturer needs to balance between thermal and acoustic footprint. And there is only a single centrifugal fan, which usually blows out a lot of air, but also runs very loud. This is an area where Nvidia currently excels at, as you can see the Titan-style cooler used on reference 780 / 780 Ti / Titan / Titan Black is rather efficient compared to the horrible reference cooler used by AMD in its Hawaii based cards. And also the GK110 is a much more efficient chip (due to the Kepler microarchitecture) compared to Hawaii.
linus tech video showcase how to remove the titan cooler, l can see it is a quite complicated design by itself

but seriously nvidia could have paint the cooler in all black for titan black instead of the original color theme
they better don carry this vapor chamber to 800 series
» Click to show Spoiler - click again to hide... «
https://www.youtube.com/watch?v=3kF-Hf-z1Jk
*duno how to post utube on forums
This post has been edited by ReverseDark: Mar 4 2014, 01:15 PM