any good product have these attributes in mind when they developed the product. sadly, not many companies enphasize on these. however, a very good example is Apple
ok back to cards.
warning: tl;dr
these banks doesnt bother (much) on user-friendliness in using their cards. heck, i sense these product managers are even geeks/nerds
at one part, it's the long-standing legacy systems used by most banks. most been used for decades, some maybe newer (e.g. recently core systems upgrade carried out by CIMB during CNY 2014).
the cards behaved such way because they are "working around" the system limitations.
for example mbb2amex gives 1x+4x TP. my best guess is the 1x is the base TP logic designed much earlier for their Reward program. when mbb2card launched with 5x (or any other promos), instead of messing up the 1x TP logic, they added the bonus TP instead. effectively, users still get 5X. however, the workaround confuses the users when they view the TPs in bill statements (yep, i couldnt wrap my puny brains viewing that too. as mgb suggested above, as long as the correct TPs are credited, i'm fine with it.
considering there are millions of mbb card users, tweaking the system logic or even the bill statements have larger impacts, for the better or worse.
too bad, they dont have (any?) budget for A/B testing or focus group, to see which feature works or which dont. they ASSUME the cards will be well acceped, but no one card can fit all type of users with infinite spending behavior.
HLB Wise has the highest CB but also the hardest entry barrier to qualify for CB (10x RM50 trx qualifier, RM100 cap, seleced categories, etc.).
MBB2Card has a decent CB but also have certain barrier (weekend use only, RM50 cap, unlimited categories, etc.)
so on and so on.
and back to Apple. their products are friendly. nice. sleek. elegant. yet i still never own any iDevices in my lifetime. period. why? cuz i hate it. too conformed to its Apple DNA. yuck!
so choices are there. adapt with it or make alternate choice
Feb 26 2014, 08:55 AM
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