QUOTE(dtna7 @ Oct 4 2013, 09:47 AM)
Thanks for reminding us that this JD Power survey is bullshit.

you think so? actually to me it is simply because SSI and CSI are 2 different area and a car brand that score high in Sales Satisfaction ( delivered by sales agent, etc.) may not necessarily score high in CSI (delivered by service agents, etc.) Also the score /and placing varies y-o-y, so it is important to monitor it. FYI, JD power SSI & CSI survey/study for Malaysia is in its 11th year now (2013)
e.g. look at Nissan brand
2010 Nissan is no. 3 in SSI but 6th place in CSI
2011 Nissan is no. 2 in SSI but 7th place in CSI
2012: Nissan come up top no. 1 spot in SSI (and they were happily advertising it) but the same year its CSI is only at 5th place
2013 : Nissan SSI dropped back to 2nd place and its CSI is 8th place! (not bashing Nissan just quoting example here)
VW first appeared in Malaysia SSI in 2012 at 4th place but not in CSI the same year. It appear in CSI only in year 2013 with reappearance in SSI 2013
(Ford brands also first appear in both indexes in 2013 but not years before that)
Why ? because JD power typical surveyed on a sample size of buyers , e.g. the 2013 CSI study is based on responses from 2,772 new-vehicle owners who purchased their vehicle between February 2011 and May 2012 and took their vehicle for service to an authorized service center between August 2012 and May 2013. The study was fielded between February and May 2013.
So, as a colder brand , VW although included in the CSI studies but were not ranked in 2012 , 2011 and years before due to small sample size found on these brands. You will find Peugeot brand has yet to make its Malaysian debut appearance in both indexes due to the same reason.
Looking back in previous years result, you will find even BMW and Mercedes only start appearing in CSI in 2011 but not in 2010 and the years before that
So perhaps VW has 2nd CSI placing in 2013 because its buyer who purchased VW between February 2011 and May 2012 and took their vehicle for service to an authorized service center between August 2012 and May 2013 were happy because facing less problem --may be their cars come from manufacturing batch that has less defects, so the question now is to look at 2014 CSI to see buyers of June 2012 to may be Sept 2013 and see whether that same CSI is held high up there.
and if SSI of 2013* is a tell tell sign to what will become in CSI 2014, a drop of VW at SSI from 4th place 2012 to 7th place in 2013 is not looking good.
*The 2013 Malaysia SSI Study is based on responses from 2,622 new-vehicle buyers who purchased their vehicle between August 2012 and April 2013. The study was fielded between February and June 2013.This post has been edited by EnergyAnalyst: Oct 4 2013, 11:06 AM