QUOTE(joytest @ Mar 25 2013, 08:36 PM)
http://www.theverge.com/2013/3/25/4144280/...o-freshen-brand
HTC it (sic) set to retire the "Quietly Brilliant" tagline from its product ads, in an attempt to freshen its image and kickstart a new, bolder marketing campaign, according to the company's marketing chief. Acknowledging that the company hasn't "been loud enough" in the past, HTC CMO told the WSJ that's all about to change as HTC gears up to fight both Apple and Samsung with the release of its new HTC One Android flagship.
"Bold, authentic, and playful"
Despite using its "Quietly Brilliant" tagline since October 2009, HTC will introduce a new marketing campaign for the HTC One using the themes "bold," "authentic," and "playful." According to Ho, "bold" demonstrates that HTC will be more aggressive in the marketing of its new products, "authentic" is said to reinforce its focus on innovation, and "playful" is meant to reference HTC's development of features that are based on consumer demand.

Is time HTC release from Quietly Brilliant.HTC it (sic) set to retire the "Quietly Brilliant" tagline from its product ads, in an attempt to freshen its image and kickstart a new, bolder marketing campaign, according to the company's marketing chief. Acknowledging that the company hasn't "been loud enough" in the past, HTC CMO told the WSJ that's all about to change as HTC gears up to fight both Apple and Samsung with the release of its new HTC One Android flagship.
"Bold, authentic, and playful"
Despite using its "Quietly Brilliant" tagline since October 2009, HTC will introduce a new marketing campaign for the HTC One using the themes "bold," "authentic," and "playful." According to Ho, "bold" demonstrates that HTC will be more aggressive in the marketing of its new products, "authentic" is said to reinforce its focus on innovation, and "playful" is meant to reference HTC's development of features that are based on consumer demand.
Mar 25 2013, 08:54 PM

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