QUOTE(UFO-ET @ Mar 6 2013, 05:40 PM)
A few conclusions I can make from this launching :-
1. Landed property is still in hot demand
2. Leasehold is not a big concern anymore.
3. LYN / WTF etc forums discussion has 0.001% effect on property market, I hv seen roughly >70% of forummers say the following launchings are overpriciced, i.e Temasya Glenmarie, Kinrara Residence, Setia Eco Glades, Setia Eco Hills bungalow lots, Rimbayu 1st launch, but all receive overwhelming response.
4. Landed house price <700K has great demand, affordability is the key issue
5. Township development is the future.
6. In general, modern facade and green township will be the trend, Alam Impian which is better in location, freehold and cheaper is losing all out to Bdr Rimbayu.
7. IJM is considered very successful in marketing this launching, as I dun see great selling points. price is 20%-30% more expensive than the vicinity Tamans, no gated and guarded, very remote and interested buyer is unable to reach the site at all, current mkt sentiment is weak and slow down significantly, although I am not very happy with this balloting process but I must say IJM has been very sensitive to the mkt needs and able to tackle the right mkt group.
8. Branding is more important than location.
1. agree
2. speculators don't care, genuine homebuyers do
3. agree, lyn and all forums have little effect, only to the extent developer staff do read and discuss at low level meetings
4. it was 600k <1yr ago, now 700k? i doubt it...
5. agree, but "township" means different things to diff people, some want int't schools and malls, some contented with worship houses
6. alam impian is just another taman of houses, has been like that and will be like that for a long time. but ai now is for genuine buyers to live there while rimabyu is 99% for speculators, see the difference?
7, 8. rimbayu so far is perceived to be selling hottie, it worked! <120 units for the common fellas, can't speak that soon. insider bookings, bumi quota, discounts... not so difficult for any major to sell out using such tactics!