matiko95 you need to stop posting before people start reporting you.

have a nice day 2".

no need to warn, just report me pls...
i told u what is important...

pls report me...

Good explanation but not quite the answer as i understand old shops and shops with good location usually no problem getting customers. But recently i notice smaller shops opening in less prime spots so even lunch time quite empty, so how they tahan?

Also if the frame margin is that high, why won't competitors go on cut throat price war? Or at least you'd see online private sellers selling it at maybe 70% of retail price? But you don't see that wo.

I believe the lens margin is actually higher.

i don't think u told us anything useful.

regards.

Cost RM30, sell RM 300..

After I found out about this, I swear never to buy glasses priced above RM70 (not that I have before). I also find people who bought glasses for hundreds of ringgit to be stupid.

its not that high.. usually they have their distributors on the other side of the internet that can supply them or selling for them
on the internet... thats why the frame is not a price war.. they usually put higher price at unique frame...

but if the margin is like what people say so big, there leaves alot of room to reduce price to gain business, end up cut throat unless they all own by same owner.

also private sellers like you and me would be able to offer frames at even cheaper price becoz no shop, but you don't see that. other things like computer stuff due to competition margin quite small already.

unless distributor make it clear no price war but i don't think possible.

smaller new shops wont tahan long, there were few competitors opened near the shop i worked before and after few months close down coz cant compete. Mainly its because the shop is new, if you wanted to buy a spectacle will you go to a new shop that you never heard of before compare to a old 1 next door? Are you willing to risk your glasses power to be determined by someone who you are not even really sure qualified or not compare to someone else next door who have so many years of experiences?

Yes price war is going on but my boss dont get involved in those, only major branches like focus point etc do that. They got all sort of school sales la this that but the sales they do is on ugly/cheap frames. Last time a competitor did cut price to challenge my boss shop, in the end he got angry and made 0 profit on all the frames. Major sales, few months went by and the shop had to close down. So as a competitor you cant simply cut prices also...

My boss make the most profit on expensive branded stuff, like ray ban, zerox frame, sunglasses etc...it can cost up to rm1k just for 1 sunglasses and the profit you know la

Online sales is a different story, it dosent really work out for spectacle because if you want to buy spectacle how you going to check your eye power? There are some customer who bought frame online & come to make lens but even buying online frames is risky because different frames fits different head, we all got different size & shape face so need to try physically in order to find the matching one...

Cost really rm30 ah, the rm300 brand consider expensive frames already, like this those rm150 frame only cost like rm10??? Then the distributor & manufacturer make peanuts???

also yeah you cant simply reduce the price, distributors will check they usually have a limit that you cant sell this particular frame lower than this specified price...

that depends on customer.. even i seen in lowyat still they use to sell ray ban, uv protection glasses with power, its like goreng pisang..
when i see the actual shop, i dont believe it is like a ghost shop...

Last time I see boxes (stock) coming in.. average RM30 lah the cost.. sell for hundreds, dont take my word too literal lah .. It's just sticks of metal/plastic, it shouldn't cost very much..

just wondering for a rm1k rayban how much is the cost actually, rayban themselves would wanna make big profit also right? unless you say, bootleg la...

nowadays you can go shop test the frame, then buy the frame online.

i'm sure selling frames only or sunglass is easier than selling it with glass. If the margin is really that high, i'm sure private sellers would be willing to sell at 60-70% market price the buyer will still save alot when they take it to old shop to do glass right?

but new shop also can get customers, coz many people move to big cities so dun have familiar shops anyway, so with attractive promotions and good service can also.

Just many these shops the location is really secluded, which means less likely customers will walk pass let alone go in. Some really kesian swap fly but can still tahan very long.

Or maybe they already move into online sales so they make alot of deals online. Maybe they sell in lyn also.

hmm, distributor can only limit when them, but if they drop price behind their back they cannot do anything especially online sales.

but i don't see any sellers do that, not even on ebay. Those that sell dirt cheap are usually selling bootlegs.

i'm sure if cost is rm30, retail at rm1000, you will see people selling it at rm300, still alot of profit le... not like each rayban got tag so distributor can monitor who is doing what.

usually the distributor gets it cheap, but when go to retail should not be like you say 300% profit very big, business usually 10-20% profit consider high already.

which makes me wonder like handbags how much % they are making off cost price...

Interesting topic I would like to know also

yeah depends on customers but even ray ban sunglasses got sizes. If you know your size then sure you can buy online but usually not everyone knows their size. They usually would like to try it on first then only buy which suits the best. Plus sunglasses usually is bought as a gift in the place i work, so yeah wife will come in & start trying for the husband etc...

rm1k i was referring to zerox, but for ray ban depends lor...different models different price...some range from 350-450 & some higher... distributor them self already set and make the profit, then they will give a recommended price the sunglasses should sell to the shop. Its then up the the shop whatever price he want to put...some shop sells expensive some cheaper due to the rent lor....some just simply put really high price for new models....etc...

thats why when you are a sales men you need to be smart to read the person. If the person is not going to buy you can know so dont layan that person lor....also usually we ask them to check their power first....if they refuse then thats a sign they not interested in buying actually. Its all business man....you need to get involved in it to know....

yes but the world dosent work like that....many of my customers are old chinese pipul....all return back the the old shop because we give good advice, etc....its all about customer service also....new shops usually put inexperience young workers...they dont know how to handle customers...and you cant simply reduce the price... disturbor will check & if they find out they will blacklist you...

also it depends on the month....usually holiday, or weekends got customers...weekdays people busy working...no time to bring kids out for eye check etc...sunglasses etc usually people buy as gifts like christmas present, deepavali etc...

this is why you are wrong, each ray ban got its unique tag....they can track if they want. Its not that hard actually....i dont know about online sales i am referring to physical sales but yeah distributor will control so you cant simply reduce dirt cheap.

There is also grade AA ray ban....for those who dont know much, easy to fool them lol....of course we dont lol....there is even few old model ray ban sunglasses that is BL....BL yo....its very rare to find BL models anymore....limited stock though....you go any other shop and ask them for BL models its most likely they dont have

With most comapanies giving allowance for optical i doubt these shops cant survive. Every year the allowance is renewed hence yearly almost all glasses wearing employees will change their glasses.

Behind every spectacle shop is actually an optometrist lab where they tested all kind of 3d dimension on human eye and every eye tests results will be pass to the examiner

And those lab are sponsored by big corporate like lg,sony,samseng

I haven't been changing my spectacle for 6 years already.
I think it's time for new one already.