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> How do Spectacle shop survive?

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Hunakadoo
post Nov 18 2012, 01:21 PM

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QUOTE(eXTaTine @ Nov 18 2012, 01:14 PM)
Profit margin for spectacle shop is huge la...even if they sell 5 spectacles a day they should survive...
*
haha, there's alot of high profit margin business to do .
watch , dental , farmasi ,shooting ...etc

my friends works as videographer , for wedding one .

one time shooting * for 2 days
+ editing = average RM3000 ~ RM5000

cost ?
a videocamera , some machinery , car , petrol , a part-timer staff & video editing software .

biggrin.gif

SUSadvocado
post Nov 18 2012, 01:21 PM

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Usually in terms of margin, the distributor would have taken a big chuck in terms of volume sales, before that still got manufacturer & brand company taking big portion of the profit, so when optical shops get the stock the cost should not be that low to allow over few hundreds or thousands % profit right? If the retail profit so high why won't distributor increase their profit margin in the end everyone still make alot.

If you say the glass has higher profit margin i can understand as most shops do their glasses or have special shop do that and usually normal glass cost more than normal frames.

But then your numbers already gave us the insight the startupcosst & running cost, so how many glasses & frames you need to sell each month just to cover the running cost?

My question is on those smaller private shops that are not located in prime areas. Maybe they rely alot on school plans etc but then there are so many competitors around also eyeing on such bulk orders, so smaller shops that takes less stock means their cost is higher than big shops in terms of stocking, so i'm wondering what they do to counter the less customer flow & higher stock price disadvantage.

If you talk about those cheaper clothing shops that sells rm20 a piece, their cost is probably very cheap maybe rm5 per piece or less but that is due to lesser quality and crazy China suppliers that's selling it dirt cheap. I know some China factories actually selling their stuff close to cost price, but i guess the big bosses doesn't know about it or there's hidden reason.



QUOTE(Hunakadoo @ Nov 18 2012, 12:56 PM)
Spec are in high prices , due to our costing also higher compare to others business .
eg :
computer refractometer might cost a around RM30k
Machinery inside refraction room might cost around RM30k
Machinery to cut lens might cost RM100k
Rental , Optical shop have to be rent at place which is obvious , meanwhile rental sure exceed > RM8k
Round-up if you want to own a optical shop . RM400k capital is a must .

** unless you running a low end optical shop .
*
TSOM
post Nov 18 2012, 01:25 PM

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QUOTE(fariz @ Nov 18 2012, 09:24 AM)
rclxub.gif rclxub.gif rclxub.gif rclxub.gif rclxub.gif


This is really an eye-opener!! That company literally monopolise the whole eye-wear industry!!
Hunakadoo
post Nov 18 2012, 01:31 PM

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QUOTE(advocado @ Nov 18 2012, 01:21 PM)
Usually in terms of margin, the distributor would have taken a big chuck in terms of volume sales, before that still got manufacturer & brand company taking big portion of the profit, so when optical shops get the stock the cost should not be that low to allow over few hundreds or thousands % profit right? If the retail profit so high why won't distributor increase their profit margin in the end everyone still make alot.

If you say the glass has higher profit margin i can understand as most shops do their glasses or have special shop do that and usually normal glass cost more than normal frames.

But then your numbers already gave us the insight the startupcosst & running cost, so how many glasses & frames you need to sell each month just to cover the running cost?

My question is on those smaller private shops that are not located in prime areas. Maybe they rely alot on school plans etc but then there are so many competitors around also eyeing on such bulk orders, so smaller shops that takes less stock means their cost is higher than big shops in terms of stocking, so i'm wondering what they do to counter the less customer flow & higher stock price disadvantage.

If you talk about those cheaper clothing shops that sells rm20 a piece, their cost is probably very cheap maybe rm5 per piece or less but that is due to lesser quality and crazy China suppliers that's selling it dirt cheap. I know some China factories actually selling their stuff close to cost price, but i guess the big bosses doesn't know about it or there's hidden reason.
*
yeap , nice say , just like Rayban & Oakley , profit even lesser than 80% .
& there's alot of terms for branded , you can't just take 1 pcs or 2pcs , you need to take whole set in Cash on Delivery terms . That's the problem .

Small private shop which not located in prime areas , same things goes to selling price & consumer buying power .

People will look for mid or low range glasses & quality if your shop at hulu area ** like Package one .
Meanwhile Optical shop in KLCC / Pavilion can easily sell 1 pair Spectacles around RM1000-RM2000
** My friends who work at Optical shop Pavilion , sold 1 pair Cartier spec RM15k last weekend .


Hunakadoo
post Nov 18 2012, 01:33 PM

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QUOTE(TSOM @ Nov 18 2012, 01:25 PM)
rclxub.gif  rclxub.gif  rclxub.gif  rclxub.gif  rclxub.gif
This is really an eye-opener!! That company literally monopolise the whole eye-wear industry!!
*
yeap , luxotica , even their salesman also quite Lan Ci one biggrin.gif
SUSadvocado
post Nov 18 2012, 01:38 PM

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The thing is people need to know your shop is at ulu place and got good deal, but most of these shop i ran into, if i didn't walk pass i wouldn't have known. I don't see banners near the escalator or promotions whatsoever.

You know i go shopping center try to cover all areas to check them out, normal people don't, they just jalan jalan see what they saw.


QUOTE(Hunakadoo @ Nov 18 2012, 01:31 PM)
yeap , nice say , just like Rayban & Oakley , profit even lesser than 80% .
& there's alot of terms for branded , you can't just take 1 pcs or 2pcs , you need to take whole set in Cash on Delivery terms . That's the problem .

Small private shop which not located in prime areas , same things goes to selling price & consumer buying power . 

People will look for mid or low range glasses & quality if your shop at hulu area ** like Package one .
Meanwhile Optical shop in KLCC / Pavilion can easily sell 1 pair Spectacles around RM1000-RM2000
** My friends who work at Optical shop Pavilion , sold 1 pair Cartier spec RM15k last weekend .
*
TSOM
post Nov 18 2012, 01:43 PM

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but if you go to those stand-alone or random shop, how do you know

a) what they sell is genuine?
b) if they're good in what they do, not ceh kai qualification?
c) if the shop bankrupt, where to service/claim warranty??
SUSwilsonjay
post Nov 18 2012, 01:44 PM

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one rayban 1000+, u say le?

This post has been edited by wilsonjay: Nov 18 2012, 01:44 PM
Hunakadoo
post Nov 18 2012, 01:45 PM

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QUOTE(advocado @ Nov 18 2012, 01:38 PM)
The thing is people need to know your shop is at ulu place and got good deal, but most of these shop i ran into, if i didn't walk pass i wouldn't have known. I don't see banners near the escalator or promotions whatsoever.

You know i go shopping center try to cover all areas to check them out, normal people don't, they just jalan jalan see what they saw.
*
yeap, as usual ,every business has it's own marketing one .

optical shop is a high profit with low demand business
one day 10 customer is consider very good already . meanwhile if you open restaurant , one day 100 customer also you might still rugi .

even like England Optical big company also can bankrupt .


rcracer
post Nov 18 2012, 01:46 PM

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I only buy Oakley from these small shop and then they write fake receipt for me so I claim from company medical policy. That's how I support them
D-Frog
post Nov 18 2012, 01:47 PM

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I put my trust to a lovely shop in ss2 smile.gif
Hunakadoo
post Nov 18 2012, 01:49 PM

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QUOTE(TSOM @ Nov 18 2012, 01:43 PM)
but if you go to those stand-alone or random shop, how do you know

a) what they sell is genuine?
b) if they're good in what they do, not ceh kai qualification?
c) if the shop bankrupt, where to service/claim warranty??
*
a)b)hmm then you're wrong .
Focus Point Franchise shop, MOG , Bolton Optical , 100vision etc
are selling fake item too .

c) Right the moment only Oakley given 1 year warranty . non of others brand givin warranty .
if you bought oakley from this shop and they close down , you can try contact revelstoke Malaysia sdn bhd for claim ** Authorise dealer


lok3i
post Nov 18 2012, 01:55 PM

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QUOTE(fariz @ Nov 18 2012, 09:24 AM)
fffffffffffffffuuuuuuuuuuuuuuuuuuuuu
now i know. i'm lucky coz never own a pair of overprice sunglasses.
thanx for the link.
stinger82
post Nov 18 2012, 01:56 PM

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QUOTE(Hunakadoo @ Nov 18 2012, 01:49 PM)
a)b)hmm then you're wrong .
Focus Point Franchise shop, MOG , Bolton Optical , 100vision etc
are selling fake item too .

c) Right the moment only Oakley given 1 year warranty . non of others brand givin warranty .
if you bought oakley from this shop and they close down , you can try contact revelstoke Malaysia sdn bhd for claim ** Authorise dealer
*
shocking.gif shocking.gif shocking.gif shocking.gif shocking.gif
Explictz
post Nov 18 2012, 01:57 PM

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Haha.. ur question is one of my research during form 6 last few month. In sibu here got a shop that called "guo ji" or they call it international.. just a not-so-big shop that sell spectacles.. all of sibu people go there buy glasses smile.gif got other spectacle shop open also but they all rather go to that "guo ji".

I interviewed the tokey lo.. and ask him things so that i can make it as an essay biggrin.gif one way to keep the shop going on is Treat your customer equally. Not racist or anything. Price is negotiable and many more.. but to me i feel that the key is Customer Satisfaction. and after that i asked how much u guys earn per month.. he simply say probably about Rm160k - 165k..

yes im shocked. In sibu that wan.. if not blve u can ask other ktard which come from sibu. they will know a spectacle shop named "Guo Ji' or International. just in front of a shopping mall that call Premier.

This post has been edited by Explictz: Nov 18 2012, 02:01 PM
Hunakadoo
post Nov 18 2012, 01:58 PM

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QUOTE(stinger82 @ Nov 18 2012, 01:56 PM)
shocking.gif  shocking.gif  shocking.gif  shocking.gif  shocking.gif
*
biggrin.gif this is how darkness the social world
ar188
post Nov 18 2012, 02:01 PM

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QUOTE(Hunakadoo @ Nov 18 2012, 01:58 PM)
biggrin.gif this is how darkness the social world
*
u got sell those fake items or not? biggrin.gif
alwinnng
post Nov 18 2012, 02:03 PM

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profit about 70% le if buyer dont ask for discount

Hunakadoo
post Nov 18 2012, 02:04 PM

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QUOTE(ar188 @ Nov 18 2012, 02:01 PM)
u got sell those fake items or not?  biggrin.gif
*
Nope , all of my item is authentic one biggrin.gif
eventhou there's alot of supplier which selling imitation one come and promote to me .
eatdrinksleep
post Dec 29 2012, 01:23 AM

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I feel cheated. I paid RM1.3k for a pair of Mykita frames.
Although it is much more comfortable than other frames, I just don't feel that the high price tag justify its quality.
Should have negotiate for a lower price back then. mad.gif vmad.gif

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