QUOTE(Chinoz @ Nov 9 2012, 09:27 AM)
I think typically/relatively, watches are not expensive to make. Just that the higher-end Swiss brands command a ridiculous amount of profit margin.
Ill attempt to break down some popular category of watches...
One can simply take a valjoux 7750 movement and stick it inside 50,000 mass produced cases...the end result would be a time piece with a reliable work horse beating inside....
Good quality? Sure.
Affordable? In most cases.
Reliable? You bet.
Maintenance? Never a problem.
Desirable? That varies from person to person.
Exclusive? Certainly not.
For luxury brands who sometimes roll out 500-1500 (or sometimes 25-50 even) of a certain piece, the logistics will simply be much higher...(typically AP(29,000 watches 2010), Patek(45,000 watches 2010), Vacheron(18,000 pieces 2010), Piaget (20,000 pieces 2010), A.L & Sohne (5,500 watches in 2010)... When you buy these puppies you can almost be certain that the next guy across of you on the train wont be spotting one of these....It would be very interested to see a price breakdown of their Grande Complication, Perpetual Calender, Minute Repeater or whatever...
Good quality? Impeccable.
Affordable? Ridiculously out of range for the average Joe.
Reliable? In most cases, probably less so than that Valjoux...
Maintenance? Stupid.
Desirable? The pinnacle among the watch aficionados.
Exclusive? Waiting lists for almost any of the signature models. Your watch will higher pangkat than James Bond and the dudes in the Expendables even.
Then you get the guys like Rolex (800,000 pieces in 2010),Omega (700,000 pieces in 2010), Tag (600,000 pieces in 2010). Not high-end, not haute horolgy, but a marketing machine so well oiled to create a genre of "necessary luxury". The large numbers means that the time pieces are machine made...everyone wants one... don't believe me, just check out the number of pax in their boutiques vs that of say brands mentioned previously...Love or hate a Rolex for example one fact remains. People CARE about Rolex(slightly less so Omega and Tag admittedly) and its demand for new and pre-owned are testiment to that. It will not be uncommon to see a guy who earns RM50,000 a month or a guy who earns RM3,000 a month wearing an original time piece from any of these three brands.
Good quality? Sure.
Affordable? Expensive.
Reliable? In most cases yes.
Maintenance? Expensive.
Desirable? The most of all. We were all brainwashed from young and from the posters to believe getting one of these is the sure symbol to show that "we made it"
Exclusive? Certainly not.
This post has been edited by yonggoh: Nov 9 2012, 03:15 PM