AI definitely not consider to call it cheap, but fair and affordable based on current property market launches. The majority built up is relatively big ( for those 22x80 ) and this is good size ( not too small and not too huge ), sold at RM 600k+ and subsales go as high as RM 700k.
The absolute price point is not low, definitely, it is better to create a poll of mass affluent segment market here rather than mass market, thus the environmental is different and market segment is crucial once the commercialize kicks in.
Comparing I&P products itself, ex. Alam Damai at Cheras, Bandar Kinrara at Puchong and Alam Impian at Shah Alam, these houses facade, quality and layout is notably about the same, however, Alam Damai and BK series of houses kick around RM 900 for a size of 22x75 meanwhile, for subsales of Alam Impian, those 24x80 sold at above RM 700k+
If the location is issue, we can compare it with similar completion of nearing Damai Residence where 22x70 ( much smaller in terms of b.u ) but G&G in a matured Kemuning side, is asking close to RM 700k,
Bdr Rimbayu ( Good location? ) 24 x75 at RM 650k onwards and fully sold via ballot, leasehold and not even fenced and guarded.
Denai Alam ( Good location? ) Saffron Hills similar 22x75 with 2500 b.u at close to RM 700k were sold out within 2 days of launches,
Bdr Bukit Raja ( Klang, Good location? ) latest completion of Paloma 24 x75 ( with 2400 b.u ) asking around RM 700k.
Setia Alam ( Shah Alam, good location? ), latest completion of Garcenia at 20x70 is asking around RM 700k+ and no similar DSTH new launches by SPS in coming year, but smaller foot print in 3 storey linked )
I think it would be subjective to consider / personal reasons on which location of AI, Kemuning Utama, Bdr Rimbayu, Setia Alam and Bdr Bukit Raja is consider good and prime location.
The commercialize and amenities could be probably part of catalyst to push up the price, where if similar commercials like Setia City Mall, shoplots and banks come matured into the AI, the price definitely could be long long above Kota Kemuning, due to better structure of master plan, nearer to KL / Kesas / NKVE / Federal Highway / Subang. Same goes to Bdr Setia Alam about 6-8 years ago, where prices of 300k for a DSTH couldn't convince most outside Klang / Shah Alam buyers to venture into it but those Bukit Raja / Meru / Klang's Berkerley / Tmn Eng Ann younger families ventured into it and waited till current years.
Yes, when compare with others development, the AI pricing is good with its location, located in between federal highway and kesas, lksa link AI to these two highway. When comparing with Denai Alam, i am still wondering why AI is losing, i still remember there was one forummer tygoh if i remember correctly was comparing AI and DA but end up buying DA. DA launching always sold out within few days. I am not sure whether it is iNP vs Sime that Sime has better branding and more fansy.