How you guys think tutti frutti ?
My friend is the owner of this business,i want to ask is this business profitable ?

ask your friend

the 1st word i can think of is expensive lol..

+1 for both.

Honestly tutti fruitti is such an overprice item. a little bit of yogurt plus some cheap toppings like cereals could cost nearly RM10. Rather buy some premium ice cream.

I would rather buy Moo Cow which is more nicer in taste.

I never try it...when I passby all the tutti frutti..always no people and their stuff play with flies

thank you very much .XD

it just opened in my area and was so crowded and so packed........... for two weeks..... then no people

I mean, who can sit down, eat ice cream/yogurt and chit chat? everyday???

u are right, make sense ...

You guys heard the story of tutti frutti in London? I got this from my lecturer:

There was a Malaysian student who's studying in the UK who's back on her summer holidays here in Malaysia and she loves tutti frutti. The thing is its not available in the UK so she thought of a crazy idea, to bring it into the UK. So not long after she flew back to the UK, she heard that tutti frutti was conducting interviews for selection of a vendor to start up tutti frutti in the UK. She then flew all the way to US for the interview. She was just an undergraduate student. The people in tutti frutti were amazed by her passion and actually gave her a chance but she has to fund her own capital. Being just an undergraduate student, she has no capital at all.

So with the aid of her brother who's a banker, they went knocking on every bank's door trying to seal a loan. Of course they were rejected. However, she was from a rich family so she somehow managed to came up with that amount of funds to actually bring tutti frutti into the UK (I forgot the amount but it was definitely in millions). As promised, she's got the tender and is planning to open up the first outlet in London before the olympics this year.

This story probably has nothing to do with the question lol but just to share some knowledge

From what I think, tutti fruity is a fail business and the probability of success is 1/8. Just from my humble opinion

I think it fail interm of sustainability.... like ahh.. its been a week, l;ets go to tutti fruity.. rather than, lets go tutti fruity o morning noon and night...

Tutti fruity is just like Starbucks. 1 stall selling fruits and yogurts while the other selling coffee. A hangout place. 1 is rather light and the other is dim place. 1 is good for health and nutritious and the other is tasty and addictive for coffee lovers.

But why Starbucks has the upperhand?

1) People in Malaysia are not health-conscious.

2) If it is a hangout place for group of friends, a place to relax and a couple to date, a dim-lighted place is preferred.

3) Coffee has substance that stimulates your mind and is addictive just like tobacco.

These are the 3 main reasons I can think of why Tutti Fruity fails

definitely overprice.

Ya, that's true.
I can by my own yogurt from the supermarket and sprinkled a wee bit of cereal on it and it won't cost me RM2 for that item.

Went there. Press the yogurt as many as the cup can hold.... It was fun and fresh.... Choose the topping, and put as many combination as possible (which seems fit lar)....

Then go to the counter... Weight the cup... And dam.... Give me a heart attack...

Since so expensive, keep pushing myself must finish the whole cup... Halfway through, give up...

Never go there again......

So thats my opinion about tutti frutti...

hahaa.. very funny man. but same goes to me..

2 cup of yogurt ice-cream worth rm35 give me a heart attack..

first time and definitely last time

how much was it?

I like TF, but hate the price.

I was once used the large cup, just pure youghurt, without topping or whatsoever... cost me RM9.30.

While my gf used small cup, SOME youghurt with 2 slices of kiwi. RM7.75.

This post has been edited by z21j: Jul 6 2012, 12:34 PM

They are following something like baskin robins but failed although baskin robins fair a little bit better

forget to mention. If you weight the largest cup only without youghurt or topping.. (I tried once before in 1 of the outlets in Cheras), the cup itself cost 55 cents already. Funny right?

WTH, what story is that, LOL.

It's like one day there lived a girl and a seven dwarves. The girl had two bad stepsisters. The dwarves live in the forest and mine gold everyday. The end.

This post has been edited by Drian: Jul 6 2012, 02:08 PM

Lol the moral behind this story which my lecturer tried to convey is to do something which you have passion in

Fresh thing to try the first time. But not enough to entice me to come back for more.
Overpriced and not something I'll think about when hanging out with friends.
Have to skip the chit chat and eat the yoghurt first before it turns mushy and watery.

Just about the post the same comment..

It's overpriced IMHO

First our family was interested in investing TF franchise but the starting capital is too high about 800k.Franchise fees already cost about 300-400k.So our family ask other froyo brand and i after 2month of doing research,We finally interested to invest in Snogurt franchise .Our outlet is expected to open in 3-4weeks more because we are still pending to get permit from MBSA to start renovation.Renovation took maximum 3weeks to completed.So you guys can come support us later at Snogurt Sec7,Shah Alam.:claps: :claps: Our shop is just next to Sekinchan Ikan Bakar

Her father is a cabinet minister. First outlet is at Convent Garden.

Tutti Frutti is a member of Naza business empire, selling frozen yogurt and condiment at RM200/kg.


This post has been edited by icemanfx: Jul 10 2012, 02:44 AM

tried once before in taman U skudai.. Pricier than TF and more sour. Every froyo also sour. TF feels better. At least feel want to go once evey month. Snogurt dont want anymore. Sorry..

I find this thread very funny dunno why

Your friend is the owner then why you don't ask your friend whether it's profitable or not then tell us ?


So the moral of the story is that ? She's from a rich family and she had to knock on every bank's door ? and the franchise for tutti fruitti is in millions ??? pounds ?? even RM it's kinda hardcore isn't it ?

Btw my story of tutti frutti is even better ... definitely my first and last visit ... juz came back from US that time so I thought similar with US style .. he price is just based on cup size .. never knew it was based on WEIGHT ... so happy happy take full cup ... ber lambak lambak take toppings ... when i pay time .. the cashier literally shouted "OH MY GOD" ... I also never said OMG but she said it ... dafuq .. it ended up like 26 ringgit or something ... pretty sure it starts with a 2 ... and yes 1 cup only ... wth man ...

Frozen yogurt is like low fat ice cream is loaded with sugar. Yogurt is made from skimmed milk, left over from butter/cream making. Full cream milk cost about RM7 per liter/kg from supermarket so profit on frozen yogurt is very much higher than ice cream. Some earlier TF and popular outlets pay back period were 6 months.

Frozen yogurt is not as popular as proper ice cream in the U.S., Australia, Japan, Europe, etc, doubt it will last.

tried once before in taman U skudai.. Pricier than TF and more sour. Every froyo also sour. TF feels better. At least feel want to go once evey month. Snogurt dont want anymore. Sorry..

Hello bro please do research before post ,TF charges every 10gm for 59sen while Snogurt charges you 49sen.Snogurt taste sourish and more yogurty taste because we dont use Fullcream milk like TF,We use low-fat milk.Anyway its up to you which one you want,its your choiice

remembered TF only 43 sen.. anyway to taste once in a month doesn't need much research..

Go and google search you will see it,its 59sen ,And you talk very arrogant,like you are all correct ,better talk with prove than talk kosong

it doesn't matter whether it's sour, expensive, etc. What matters is, how much sales and profits are made monthly, roughly.. That's the most important info.. Anyone knows?

hey i rmb you,

you're the guy who was asking on lowyat about franchise business a few months ago.

It seems you are operating one now? Where is it, come let me visit to support I actually like snogurt but I wouldnt say TF or this is better

Oi wth is this tutti fruti bashing thread ? I thought suppose to discuss the financial viability of it as a franchise.

This post has been edited by hrevijay: Jul 10 2012, 10:00 PM

You want to see the breakeven?PM me your email.The franchisor has given me the proposal and also counted the breakeven

Yeah that was me ,My outlet is still in renovation,It is located at Sec7,Shah Alam beside Sekinchan Ikan Bakar.Btw thx for the support .Btw,its anybody right to choose what there prefer,but dont talk so arrogant

both of you wrong .. it is 53sen/10g ... I am sure and confirm! .. LOL! ..

lol shop owner.. later don't kick customer's ass like those kfc chap..

This post has been edited by mucklampir: Jul 11 2012, 09:25 AM

You thought i am inmature like you ah

Both i also never went before . Most of the TF is empty people while i'm not sure about snogurt .
a conclusion from me , TF is a fail business while still request 300-400k franchise fees .
i can do alot things with RM300k . & i believe TF can only reach less than RM500 sales average per day

So,irfan any discount for us? from KL - shah alam so far

This post has been edited by Hunakadoo: Jul 11 2012, 12:17 PM

Hey,you know that TF Sec7,Shah Alam sales per day can acchieve RM3-5k per day.And Snogurt franchise fees is only 80k unlike TF which is 300-400k.Yes for sure got 30% discount opening promotion for 1month for all the LYN forumer

TF open more than 20 outlet in KV area . sure there's at least 2-5 branches is earning nice money , 5-10 branches is average , and the rest 10 branches is losting money every month .

so i assume shah alam sec 7 one is the exception .
come down KL then u will see how quiet is Tutti Frutti ShopLot .

When you gonna open 2nd branch in KL/PJ area ?

Maybe if my first outlet is succesfull,5-6month after that.We are planning around Amcorp Mall area

lol kid what is inmature?

u havent open the outlet also can know 3-5k per day meh?

As a customer, all I can remember is the guy before me was topping up his yogurt with toppings, then lots of syrup like he making an ice kacang, lol I saw the bill came to more than $27, he was so shocked, had to run to his car to get more money. I realised the most expensive topping is the syrup, one shot (30g) will cost more than 1.50. Don't anyhow squirt that like a McDonald's sundae.

Read back the bold part .I say TF Sec7 mine is Snogurt bro

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Added on July 12, 2012, 1:55 pmWhat kid? I am a mature adult

This post has been edited by Irfan2397: Jul 12 2012, 01:55 PM

this is what i honestly think too
the quality is substandard
at least quality ice creams have the ingredients.

Over the years, many franchise sprout out when they saw pioneer e.g. Kim Gary, Old Town, Chatime, etc are successful but few survive after 2 years largely due to poorer quality, higher price or inconsistent offering.

Historically, chance for poor quality copycat to survive beyond 3rd year in business is slim.

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Added on July 13, 2012, 11:41 amnaza family ler ~_~

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Added on July 13, 2012, 11:42 amThis post has been edited by jasonbourne222: Jul 13 2012, 11:42 AM

in the begining snogurt was great in my area subang,
nows its attracting flies most of the time its empty, they are surving on discounts
the tutti fruti is worst

Actually according to the what The franchise director say was,The subang outlet is actually not fully function as cafe but its main function was as their R&D centre

Rm3k per day. lets do some calculations

RM3k/RM 8 (say one cup is ard RM8)
= 375 cups per day

Tutti frutti selling over 300 cups per day?? any seen a tutti frutti outlet even selling more than 100 cups per day? Even the outlet in sunway pyramid i really doubt that they could sell more than 100 cups.

And if you look at the calculations, i took RM 3k and not 5 k. which is already conservative figure. and also i took RM 8.

Say each cup is RM 15, then that will equals into 200 cups per day.

I reallyyyyy doubt they can sell that much,

For this, i dont think so too. The owner is warung central sdn bhd (or something like that) not Snogurt. The franchisee name is also not one of the directors (if i'm not mistaken)

Sounds very fishy la from what they are telling you irfan.

First I feel that they OVEROVEROVERstate the figures. Then, they tell you that the subang outlet is a R&D centre which actually belongs to a franchisee. Plus, subang outlet not too long ago only started. Before this they dont have a R&D?
Sounds like they are just interested to get the franchise fee. >.<

Are you talking about the one at SS15?They started the Snogurt SS15 around 2010.And they only start licensing program last year December.And their first franchisee is Raja Farah. , Yeah bro TF Sec7 actually made average about 3k daily.You should see the outlet everyday is packed with UITM student.And so if you been to TF before.Average for each cup is aroud RM 10.So,
RM10 X 300 cups .Its is possible they can acchive that amount.But my snogurt target is only RM2000 per day,Because our shop is located a bit inside unlike TF which is located at the main road

This post has been edited by Irfan2397: Jul 15 2012, 12:32 PM

nope the one in usj subang, i think thats the one sam sam was talking about.
anyhow, the saying that they cant make more than 3k is based on the assumption from the outlets in subang and PJ and pyramid. Never been to Sec7 so probably could be wrong.

I hope u did your analyse properly. from what the director gave me the plan is quite fishy.


what happened to the one is SS15? it closed down quite a while ago. so where's their R&D now?

Snogurt I mention it's in subang ss15

In the beginning the Snogurt in ss15 used to be busy. Same with tutti frutti in prymarid. That was during the hot years of Snogurt around 2009. Food trend has change to the Taiwan dessert. Even now the trend is slowly dying for the Taiwanese craze. Snogurt is so yesterday in trends

Also yogurt dessert in Malaysia not so good mainly because the milk they use is inferior eventhough. Even if the shop uses Australian milk it's still not so good compared to the originals country franchisee. The milk is not fresh at all
That is why Malaysia make below average chocolate eventhough with the Belgium chocolate.

How many brands can actually bring big bucks to franchisees? Even secret recipe can't promise anythg to franchisees. U ll b surprise to learn tat secret recipe outlets in Sabah make beta $$$ than in some outlets in KV.

I came across and study quite a few franchise plan and I actually gav up taking any of them cos the franchise fee is a big concern for one to invest in franchise biz. Unless those $$$ is really a surplus for one. If one really interested in franchise biz, beta b the franchiser rather thn franchisee.

M2C

The problem with franchise is the franchiser is the one that makes the big bucks because it's a blue ocean. By the time it's franchise out, the money gets smaller. So the franchisee makes the money for selling the licenses.

Like most investments once the investments becomes hot and you want to go its too late already

Those franchisors that have long term vision will make money from loyalty (i.e. end customers), others preferred to make from licensing fee (i.e. franchisee).

There is a sucker born every minute.

Your friend is the owner or the franchisee? Is it profittable? Go ask Naza group

its very profittable to the master franchiser
franchisee from the 5 yogurts in my area do not make much

lol kesian irfan....get conned to go into franchise business....already study extensively more than 8 years back....8 out of 10 will be in great losses....only the franchisor makes the big bucks with licensing fee...if not believe go search old news whr a group of franchise holder went bankrupt or in the red for many many years...

I believe it's called water fish

this thing is like a trend....after a few years most of them will die off....like a mushroom....very few franchise able to be like McD or KFC with their aggresive advetising.... this kind of buinesss needs its repepetitive and regular customer....i dont think so that will happened wif TuttiFrutti...eat one time kena robbed RM30...and dats the last time i will eat there....n i believe dats wat most of malaysian experience wif TF....really unforgettable regret experience....what makes them wanna be a repeat customer in the future? NIL

Franchise business I think mcd is the most successful.
Have u seen a bad outline of mcd
For tutti fruit and Snogurt is the opposite. Have not seen a busy outlet for a while

actually McD is not a franchise anymore, yea they do say they have all the franchise plan blablabla on their website but now they are rich enough to open their own outlets. they stopped being a franchise quite a while ago.

You all can say what you want, If i dont take the risk the now, will i be succesfull?No right.And my dad and i has been studying about 10 franchise businees plan for 2years before choosing Snogurt.The master franchise also friendly and he got very high vision in businees.He also very passioned in Froyo .I repeat again ,There is no businees without risk.Insyallah we will success.
Regards,Irfan

Good luck and hope you are successful.

Even if you do not make it with this franchise, you can always take it as a lesson. Failure is the mother of all success

Anyway, I agree with everyone else the product is too expensive to attract me to buy from them again. 1 time business only

Thanks for the advice

So how much would this cost ?

Estimated around rm10-rm14?

i'm not sure =.=" taken from Google image .

But i would say around RM7.50 this cup is reasonable for me.
if RM10-14 , maybe half year i will go eat once only

I think 8.00 is possible with 15% student discount

okok , soon i will go print fake student id to your place . LOLLL

Which master franchiser is not friendly and high vision? They want your business
Hopefully the risk is small

At least he is very passioned about Frozen Yogurt

mcD got control their license.
not like u got money then can simply open.

they will check around the area that franchisee would like to open.
check the population, average income in that area..
got pass baru can open wan.. and it cost millions..
average one in CV also 3 to 4mil

So how much is total cost include franchise fees + renovation + everythings ?

385k,my parents take loan by refinincing his banglo lot

woow. how long is the contract with snogurt ?

haha i'm just curious .

5years without paying a single cent except for the ingredient supply.And 3years warranty for the machine.

hmmm
So after 5 years they will need you to pay the franchising fees again ?
Seems abit costly with the machine & total cost , most probably franchisor earn abit from renovation & machine cost from you .

Good Luck in your business , this business is quite fresh for me

Yes 5years again only pay 100k to renew license.Thx for the support

no prob when is the open date

another arrogant? lol

he's opening another r&d centre so why pity him? Can help to discover what taste flies like most..

wow....refinance ur family home?? dats a huge gamble to take....if the business went bad could lose ur house...u better promote this thing aggressively...i would suggest distribute any sort of discount membership card or something to d student....its okay to get lower profit margin at least they will fill ur shop n get you regular repeat cust....dont be like tutti frutti so classy new customer come charge rm20-30...after dat only manage to attract a few cust daily...

Snogurt memang got -15% for student already .

for the membership card, he is just franchisees ,can't simply give out member card one

Ss15 Snogurt not mistaken it's buy one free one on weekdays and 50% discount on weekends

i think most customer also malay and chinese
depend on what area ur shop operate in

1September

Went once and i did not read the charges properly, put as much toppings as possible, it says free, (nothing is free!), weighed up, 16bucks ++ i almost pengsan there ..